Technology

Radisson Hotel Group has launched its groundbreaking Radisson Meetings Unbound value proposition and the AI-powered Radisson Meetings Dream Machine, marking a significant advancement in the meetings and events industry. Radisson Meetings Unbound enables planners to harness creativity and AI technology to generate innovative ideas, share inspiration, and bring dream event spaces to life.

Central to this new initiative is the Radisson Meetings Dream Machine, a custom generative AI tool that allows event professionals to conceptualize and visualize their ideal event spaces. This platform supports the creation of visually stunning representations and offers insights through thought leadership on personalizing event experiences with AI and successful case studies of innovative event formats.

To showcase the capabilities of the Radisson Meetings Dream Machine, Radisson Hotel Group is organizing a series of experiential creative workshops and "infinity rooms" in key locations across Europe and Africa. These immersive experiences are designed to push event planners out of their comfort zones and redefine their approach to meetings and events. Participants are guided through deep-focus visualization exercises in an almost pitch-black room, gradually revealing infinity patterns to facilitate co-creation and collaborative innovation.

The first "infinity room" was recently unveiled at Park Inn by Radisson Amsterdam City West. The Radisson Meetings Dream Machine events roadshow will continue in Düsseldorf, Copenhagen, Manchester, and Johannesburg, with further activations planned at select Radisson Hotel Group properties in collaboration with local partners.

"In a crowded conference landscape, impressing event organizers and delegates is difficult. Delegates expect to be fully immersed and engaged in return for taking the time and effort to attend an event. Inspiration and creativity are needed now more than ever before. At Radisson Meetings, we remain committed to helping our partners unlock the doors to new meeting possibilities. Radisson Meetings Unbound and Radisson Meetings Dream Machine embody our company ethos to ensure that Every Moment Matters by leveraging the latest in digital innovation. Using pioneering AI technology, our event venues will be transformed into playgrounds where ideas soar, connections deepen, and creativity blossoms. Every day, everywhere, every time, we work hard to think outside the box, and bring event visions to life, and are proud to unveil this exciting new offering and creative platform," says Daniela Dumitrescu, Global Marketing Strategy Director, Radisson Hotel Group.

Radisson Meetings Unbound is the latest innovative offering from Radisson Hotel Group’s renowned Radisson Meetings team, which provides dynamic, flexible, and functional solutions in the modern meetings and events marketplace. In 2019, Radisson Hotel Group became the first hotel group to make all meetings and events held across its properties globally carbon neutral, offsetting over 87 thousand tons of carbon to date. This new initiative aligns with the Group’s commitment to digital innovation, which has established it as a visionary leader in the hospitality industry. Radisson Hotel Group was one of the first to release customer-first, innovative digital experiences based on immersive content and digital replicas, revolutionizing how meeting planners can explore and book meeting rooms with immersive virtual tours and real-time set-up visualizations.

Radisson Hotel Group continues to push the boundaries of what is possible in the meetings and events industry, offering unparalleled experiences and innovative solutions for event professionals worldwide

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