Property Finder leads UAE’s primary real estate market with most comprehensive catalogue of new projects
Dubai’s real estate sector continues its upward trajectory, with sales transactions in July 2025 alone reaching AED 63.6 billion — a 27% year-on-year increase in value and a 24% rise in transaction volume, according to the UAE’s leading property portal, Property Finder.
A significant contributor to this growth is the emirate’s thriving primary market. The ready segment recorded 1,961 transactions valued at AED 12.2 billion, marking a 66% rise in volume and a 56% increase in value compared to the previous year. This surge underscores growing buyer confidence in new developments and sustained demand for off-plan projects.
Rising demand across the UAE
Buyer interest in new developments has risen sharply across the UAE, climbing an average of 32% per quarter between Q3 2024 and Q2 2025. While Dubai accounts for the majority of this activity, Abu Dhabi and Ras Al Khaimah each hold a 5% share. Among the top 10 communities for new projects, nine are in Dubai — including Dubailand, Dubai South, Jumeirah Village Circle (JVC), Dubai Investment Park, Deira, Dubai Hills Estate, Dubai Creek Harbour, Dubai Marina, and Business Bay — with Al Marjan Island in Ras Al Khaimah completing the list.
Property Finder’s New Projects vertical
To meet this surging demand, Property Finder has expanded its dedicated primary market vertical, New Projects, which now offers the UAE’s most extensive and fully verified catalogue of developments. With 28% more projects than any other source, the platform provides buyers with accurate, trusted information and a broad range of choices.
For real estate agents — who facilitate around 80% of primary transactions — Property Finder’s New Projects has become a powerful tool, delivering measurable results and stronger returns.
Top-performing developments currently featured on the platform include Bahria Town in Dubai South, Grand Polo Club and Resort in Dubai Investment Park, Eden House in Dubai Hills, Verdana Residence in Dubai Investment Park, and Rove Home Dubai Marina by IRTH.
Transparency and choice for buyers
“The surge in primary market demand underscores the importance of verified, accessible, and comprehensive information about new projects,” said Cherif Sleiman, Chief Revenue Officer at Property Finder. “With New Projects, we are setting the benchmark for transparency and choice, helping buyers, agents, and developers engage with off-plan real estate in ways that are more informed, more confident, and more successful.”
Access and insights
Property Finder’s New Projects vertical is accessible via propertyfinder.ae and the Property Finder mobile app, available on Google Play and Apple Store. Additional insights into top listings and market trends are available through Data Guru by Property Finder, the portal’s dedicated analytics platform.
