Project Chaiwala Launches at DXB Terminal 3, Bringing Iconic Chai Culture to Global Travelers
Project Chaiwala, a cherished homegrown chai brand, has expanded its presence at Dubai International Airport (DXB), partnering with Lagardère Travel Retail to introduce its signature Karak chai to international audiences. Now available across all concourses in DXB's Terminal 3, Project Chaiwala offers travelers a taste of UAE's chai culture, from traditional brews to innovative twists on the classic drink.
Celebrating UAE’s Chai Heritage at the World’s Busiest Airport
Project Chaiwala’s locations across Terminal 3 provide easy access for travelers to experience authentic Karak chai. The brand’s offerings are integrated into popular venues like Treehouse Juicery in Concourse A, The Daily DXB food hall in Concourse B, and S34 in Concourse C. This marks the brand’s first venture into an airport setting, bringing its renowned Karak experience to a global platform.
Travelers can indulge in specialty drinks like the Molten Karak, a chai blended with cocoa, and Karak Arabia, an iced chai infused with saffron. Complementing these are signature snacks, including the Desi Smashmosa, Paratha wraps, and Chilli Cheese Toastie. Sweet treats, such as Cardamom Cake and Banana Bread, add to the menu, alongside exclusive merchandise for take-home enjoyment.
Elevating the Traveler Experience
Vadim Motlik, CEO of Lagardère Travel Retail, expressed excitement over the collaboration: "Project Chaiwala's authentic chai brings a unique experience to DXB, enhancing the sense of place for global travelers. With this partnership, we aim to elevate the traveler experience by showcasing local flavors."
Ahmed Kazim, Co-Founder of Project Chaiwala, added, “This collaboration celebrates UAE’s tea culture, blending tradition with innovative flavors to create a chai experience that resonates with travelers worldwide. We’re thrilled to welcome guests to explore a taste of the UAE’s multicultural heritage.”
John Rogers, Head of Restaurants & Beverages at Dubai Airports, highlighted the cultural significance: “Project Chaiwala at DXB gives travelers a glimpse into Dubai’s vibrant culture. By curating local brands, we offer an authentic Dubai experience to every guest.”
Project Chaiwala’s outlets in Terminal 3 operate 24/7, inviting travelers to savor the UAE's chai culture before their flight.
