Nutritionists to Help Shoppers Understand Food Labels and Better Roam Supermarkets for Healthier Choices
More than 150 nutritionists will be at a number of supermarkets across the Middle East and North Africa during January to motivate customers to consume healthier, move more, and live better. The 2020 edition of the Choose Wellness, Choose Nestl initiative, running in the region for the seventh consecutive year, is expected to reach around 500,000 shoppers in more than 4000 outlets this month, with the target to guide them towards a healthier purchasing journey.
Shoppers in Algeria, Bahrain, Egypt, Jordan, Lebanon, Morocco, Oman, Qatar, Kuwait, Saudi Arabia, and the United Arab Emirates at Lulu, Carrefour, Panda, Coops, and Al Meera among other outlets will be in a position to engage with on-site nutritionists and acquire leaflets.
This years theme targets to handle the fact that people all around the world are generally not acquainted with reading food labels, and should gain from improving their awareness of how to buy for more healthy food options, stated Sarah Kanaan, Nestl Head of Nutrition, Health and Wellness Middle East & North Africa.
This is why were making sure nutrition experts are reachable at leading supermarkets to assist train consumers on how to better understand serving sizes, calories, and a range of nutrition information, in addition to guiding them on building healthful grocery lists and making informed choices for a healthy lifestyle.
The initiative is in line with Nestls purpose of Enhancing Quality of Life and Contributing to a Healthier Future, with this years theme especially helping fulfill one of the companys commitments to society: to supply diet information, recommendation and component guidance.
Nestl products will also be on hand at minimized costs in the course of the month.
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