Technology

The National Media Council (NMC) has actually revealed the results of its extensive Public Trust in UAE Media research study, performed in collaboration with the Jordan Media Institute (JMI) - a non-profit academic entity concentrating on journalism.

The study sought to establish the patterns of media usage in the UAE and recognize the sources of information that the UAE public depends upon. It determined the general public's confidence in the local media market taking different aspects into consideration, which caused an average rating of 80.5%. This while the general public confidence in UAE media got to 94%.

The research study, which canvassed a sample of 2,500 residents and residents of the UAE, concentrated on six requirements to evaluate media electrical outlets: Reliability; self-confidence in one of the most recently watched media; professionalism and reliability and values; self-confidence in opinion pieces and evaluations; self-confidence in specialised media protection; and overall depend on from the general public (i.e. their general perception of UAE media).

Outcomes also indicated that self-confidence in analytical media web content - which includes viewpoint items, analysis and discourses on UAE events - floats around 78.7%, while a vast bulk (93.5%) of participants concur that professionalism and reliability and values are a keystone of public confidence in the field.

His Excellency Mansour Al Mansouri, NMC Director General, said: "The 'Public Trust On UAE Media' study adds to previous initiatives by the National Media Council, that include the Sources of Youth for Obtaining Information and News research study, all which look for to develop strong foundations, rooted in accurate data, to help media organisations select the optimal channels to supply their message, support sustainable development in the UAE and drive the country ahead of worldwide positions across numerous sectors."

" The favorable outcomes mirrored in the research show the success of our media electrical outlets, which originates from their dedication to remaining abreast of all growths happening in the sector. This, in turn, enhances the UAE's competitiveness in the field, and paves the way for further growth," the NMC Director General ended.

For his part, Dr Bassem Al-Twaisi, Dean of the Jordan Media Institute, said: "This survey is the fruit of our collaboration with the UAE National Media Council; it mirrors the high level of development in the UAE media sector, in addition to the level of trust that the community has in the various local media groups, all the while revealing the media consumption patterns of the UAE public. The outcomes were very favorable compared to comparable research studies in other nations."

The UAE public depends on local sources of information at a rate of 63%, the study revealed, including that the public's dependence on television channels as a source of news and info in normal scenarios reached 30%, while social media sites took care of to rack up 37% (Facebook & Twitter). Meanwhile, papers, news web sites and radio terminals represented 10%, 8% and 5%, specifically.

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