Multiply Group and Saudi Media Company Partner to Drive AdTech and AI Innovation Across MENA
Multiply Group PJSC (ADX: MULTIPLY), an Abu Dhabi-based investment holding company, has signed a Memorandum of Understanding (MoU) with Saudi Media Company (SMC) to collaborate on the development of next-generation AdTech and AI-powered media solutions aimed at transforming the digital advertising landscape in the Middle East and North Africa (MENA) region.
This strategic partnership reflects the shared commitment of both entities to strengthen their market position in the region and globally, aligning with Saudi Arabia’s Vision 2030, which places digital transformation at the core of national development.
The MoU outlines a joint roadmap to:
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Develop advanced advertising technology platforms, including programmatic and data-driven ad sales systems
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Accelerate AI-driven innovation in advertising and audience engagement
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Enhance digital capabilities and facilitate entry into high-growth markets
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Pursue strategic investments in media-related sectors and emerging tech
Samia Bouazza, Group CEO and Managing Director of Multiply Group, stated:
“Multiply Group’s partnership with Saudi Media Company positions us at the intersection of technology, data, and cultural understanding. Together with SMC, our aim is to explore new models of multimedia monetisation—using data and technology aligned with audience behaviours across the MENA region.”
Mohammad Al-khereiji, Chairman of SMC, emphasized the transformative nature of the partnership:
“This partnership marks a strategic step in strengthening SMC’s position as a global leader in media, advertising, and technology. Through this collaboration, we are committed to delivering pioneering AI-driven advertising solutions powered by the latest digital innovations.”
By investing in cutting-edge AI and digital platforms, Multiply Group and SMC aim to revolutionize advertising effectiveness, improve value delivery to clients and partners, and lay the groundwork for sustainable long-term growth in the global media ecosystem. The partnership underscores a united effort to redefine digital advertising in MENA, offering smarter, scalable solutions tailored to a rapidly evolving market.
