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Food & FMCG 1 min read 29 views

More than 3,500 foodies throng Fatafeat Kitchen

Building on the impressive success in 2015, the second edition of Fatafeat Kitchen, part of Dubai Food Festival 2016, brought in more than 3,500 foodies from the UAE, Saudi Arabia and Kuwait many of them flying in specifically for the event. A range of attractive prizes were provided away throughout the two days, making sure a high level of enjoyment at Fatafeat Kitchen.

Amanda Turnbull, VP & Country Manager for Discovery Networks in the Middle East and North Africa (MENA), said, "We are happy to witness another amazing success of the Fatafeat Kitchen occasion, an essential attraction of Dubai Food Festival 2016, and we are pleased to have worked together for a second year with Dubai Festival and Galleries Lafayette. We have an active program of Fatafeat Kitchen occasions around the area in 2016 and think we will constantly stick out at food festivals, because of our lineup of well-liked star chefs who cater so highly to each of the GCC and local cusines.

Discussing the success of Fatafeat Kitchen, Debra Greenwood, Director of Dubai Food Festival, said, "Fatafeat Kitchen was one of the highlights of the just recently concluded Dubai Food Festival, providing foodies with fresh and interesting material. Fatafeat Kitchen's appeal is the array of chefs that participate in this yearly program, the sessions that are conducted, and the individual engagement with fans-- it is a complete family entertainment package that is provided to Dubai Food Festival visitors and the audiences of this popular TV channel. We will continue to work closely with Fatafeat towards further boosting Dubai's track record as a culinary hub offering diverse experiences to foodies, residents and visitors from worldwide.".

Fatafeat TELEVISION, the number one food channel in the Middle East, took part in the third edition of Dubai Food Festival for the 2nd time in a row, developing its growing popularity among fans at the annual food festival. The response was exceptional, with more than 300 individuals participating in each show, while the social media platforms signed up high rates of engagement throughout the course of the occasion. Fatafeat celebrity chefs - Arda Turkmen of Turkey, Lidia Bastianich of Italy/USA, Sadiqa Ismail of Kuwait, Mohamad Orfali of Syria, Tarek Ibrahim, Salma Sulaiman of Egypt, Layla Fathalla of Lebanon, Waffaa Al Kandari of Kuwait and Da'ad Abu Jaber of Jordan were all offered celebrity reception by fans, making Fatafeat Kitchen the perfect forum for fans to communicate with their food icons at the prominent food festival.

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