Mohammed bin Rashid Housing Establishment Launches “Future Housing” Awareness Campaign

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Mohammed bin Rashid Housing Establishment Launches “Future Housing” Awareness Campaign

The Mohammed bin Rashid Housing Establishment (MBRHE) has unveiled its latest initiative, the “Future Housing” awareness campaign. Targeting government entities, students, and customers, this campaign seeks to promote sustainable housing services and align with Dubai Vision 2040, enhancing social and economic stability while improving the quality of life in the emirate.

Campaign Highlights

The “Future Housing” campaign is centered on interactive workshops aimed at educating participants about MBRHE’s innovative housing services. Key objectives include raising awareness about the benefits of using standard advisory contracts to minimize disputes in home construction and fostering trust among stakeholders.

Workshops will leverage multiple communication channels, including social media, influencers, and service centers, to maximize outreach. Participants will also have the opportunity to engage in interactive sessions designed to answer their queries and win incentive prizes to encourage active participation.

Supporting Dubai Vision 2040

The campaign plays a pivotal role in advancing the goals of Dubai’s Urban Plan 2040 by promoting sustainable housing practices and digital transformation. By incorporating advanced technologies, MBRHE aims to enhance operational efficiency and ensure inclusivity within the housing sector.

Building a Sustainable Future

Mr. Zilal Khalifa Al Falasi, Assistant Executive Director for the Corporate Support Sector at MBRHE, emphasized the importance of sustainable housing planning. “Through the ‘Future Housing’ campaign, we aim to enhance community awareness of sustainable housing solutions that contribute to family stability and align with Dubai’s future vision,” he said.

Al Falasi also highlighted the significance of engaging the younger generation in the planning process. “By involving students in workshops focused on financial and housing planning, we are equipping them with the tools needed for a brighter future,” he added.

Call to Action

MBRHE invites all target groups to participate in the upcoming workshops and benefit from the insights offered. For more information and to register for events, visit the official website .