Microsoft writes new chapter in Middle East cloud story, with release of enterprise-class SaaS ERP

Dubai, United Arab Emirates-- Microsoft took another advance in assisting Middle East businesses achieve more, as the company introduced its next-generation cloud ERP solutions, Microsoft Dynamics AX and CRM Online, on Tuesday 22 March at the Dynamics Summit 2016, held at the Waldorf Astoria, The Palm, Dubai.

Now available in 137 markets with support for 40 languages, the enterprise-grade suite is built on and for Microsoft's cloud platform Azure and takes advantage of all the power and benefits of the cloud, for businesses all over.

Characteristics AX forms yet another milestone in Microsoft's cloud trip, and provides businesses access to the type of intelligence that will enable them to transform their operations. Built with all business departments in mind-- from the shop floor to the back office-- Dynamics AX and CRM provide slick interoperability with Microsoft Office 365 and Power BI, for the best possible efficiency and collaboration experiences readily available.

The Dynamics Summit reinforced Microsoft's commitment to the future of innovation options in the region, exposing customers and partners to the true power behind Dynamics and the cloud, and highlighting the sweeping changes to innovation solutions architecture occurring across the Gulf and broader Middle East.

"As governments across the GCC start more and more enthusiastic e- and m-government programs, it will fall upon businesses to keep track of citizens' expectations," stated Karim Talhouk, Microsoft Business Solutions Director-Gulf. "By placing the power of Dynamics in the cloud, Microsoft is bringing a core operations element to these businesses and enabling them to attain more. Collaboration and business analytics have never been simpler, now that we've presented the most smooth integration yet with Office and Power BI."

The Dynamics Summit featured keynote sessions by Talhouk, Christian Pederson, Microsoft General Manager-Enterprise ERP, and Jujhar Singh Microsoft General Manager, Dynamics CRM-Worldwide, highlighting the abilities of Dynamics AX and CRM Online, and how they can be leveraged to advance efficiency along with create smart customer engagements in Middle East businesses.

Microsoft customers, partners and providers working within business and innovation sectors were present at the summit, and made good use of networking chances, along with presentations on Microsoft Dynamics options tailored to the growth and innovation of regional organizations. A panel of key Dynamics consumers and breakout sessions hosted by Microsoft partners and business groups, proved particularly beneficial to guests.

Customers throughout the Gulf area are already making use of Dynamics AX to run their company processes in the cloud. The new Dynamics AX moves beyond conventional business solutions and brings ERP, company intelligence, facilities and database services together in a single offering, enabling organisations to run industry-specific deployments of the suite that are extendable through bespoke partner options.

"Our Middle East consumers consistently report tangible gains from using the Microsoft Dynamics suite," stated Talhouk, "and we launch the latest version at a critical moment for cloud computing in the region. Figures released earlier this month by Gartner show the MENA cloud-services market growing 18.1% in 2016, to more than $860m, and software-as-a-service [SaaS] is expected to show a 26.4% surge. This is a strong indication that regional organisations are embracing the cloud and we think the next generation of Dynamics is the ideal travelling companion for this migration.".

Consumers can sign up for the new Dynamics suite today via a monthly subscription with an option of 3 simple versions: a Self-Serve user, a Task user and an Enterprise user. Subscribers can stand up and running in no time at all and include business processes and users as their organisation grows.

More details can be found by checking out the Dynamics AX website. Those who wish to see the product in action, and the true benefits it is giving companies, can view the Dynamics AX virtual launch event.