Max Announces Brand New Store Opening In Saudi Arabia
Max, the biggest value fashion brand chain throughout the MENA region and India just recently revealed a brand-new 18,000 sq.ft store located in Jouri Mall, Jeddah. The opening of this store marks Max's 200th store in the Middle East.
The store will stock Max's label of females's, men's and kids's style -along with home, shoes, toys, cosmetics and accessories. The shop will likewise provide the most recent Spring collection from Max.
"This is a proud moment for the entire Max team. As we look back at our journey, we are happy of all the successes and turning points over the years, thanks to an incredibly encouraging and driven personnel, partners as well as the progressive government leadership in the GCC, which has always supported the advancement of native businesses like ours." said, Mr. Ramanathan Hariharan, CEO of Max.
Max's success has been built on 12 years of thorough knowledge and competence of the regional market along with a strong method of price and item recommendations. The brand provides its clients over 6000 new designs and trending style products each year. Reaching this milestone is a great achievement and enables Max to further extend its reach and deal with the growing consumer needs in the region.
The Spring collection was revealed at a launch event in Dubai, UAE previously this year. The headline of the event was the existence of Mohammad Assaf, who worked together with Max for the 'Fashion for Real People' project, released in November and has received unmatched success The 'Fashion for Real People' 360 campaign highlights human authenticity and motivates individuals to embrace their own unique style, by dealing with style as an extension of one's character. It intends to motivate customers to welcome their uniqueness and encourages them to dress for their comfort. Given that its launch in November in 2014, the project has actually received remarkable success. It began with a social experiment that was included throughout all Max Social Media platforms followed by a TVC featuring Mohammed Assaf.
Max Fashion loyalists can support the new project by utilizing the hashtag #BeReal throughout social networks platforms. Max Fashion belongs to Landmark Group, among the biggest retail and hospitality corporations in the Middle East and India. It presently runs in 16 countries throughout MENA and India.
