Lucidya Secures USD 30 Million in MENA’s Largest-Ever AI Funding Round
Lucidya, the MENA region’s leading AI-powered customer experience management (CXM) platform, has successfully closed a USD 30 million Series B funding round, marking the largest AI investment in the region’s history.
The round was led by Impact46, the prominent Saudi VC firm known for backing IPO successes like Jahez and Rasan. New investors joining this milestone round include Wa’ed Ventures (Aramco’s investment arm), Takamol Ventures (a government-backed digital innovation fund), and SparkLabs. Returning investors Rua Growth Fund and ARG also increased their commitments, reaffirming their confidence in Lucidya’s long-term vision.
The achievement was personally acknowledged by H.E. Eng. Abdullah Alswaha, Saudi Arabia’s Minister of Communications and Information Technology, during a visit to Lucidya’s headquarters in Riyadh.
Founded in 2016, Lucidya has emerged as a pioneer of Arabic-language AI technologies. With a proprietary AI engine that boasts over 92% accuracy—an industry-leading benchmark—the platform provides advanced customer insight, engagement, and automation tools tailored to the MENA market. Lucidya currently operates in 11 countries, serving top enterprises in telecom, banking, hospitality, healthcare, and the public sector. Collectively, its clients represent a combined market cap exceeding USD 250 billion, and the platform touches over 75 million customers and citizens across the region.
“We bet on AI in 2016, long before it became a buzzword,” said Abdullah Asiri, CEO and Founder of Lucidya. “That early conviction is now paying off as we establish ourselves as the trusted regional AI partner for customer experience.”
The funds will be used to scale Lucidya’s AI Agent offering, which aims to transform the future of customer-facing roles through automation, personalization, and digital workforce technologies. This includes enhancing support, marketing, sales, and CX capabilities while reducing costs and ensuring regulatory compliance (including PDPL).
“By expanding into AI Agents, we’re addressing labor challenges in the region by converting workforce costs into scalable, compliant AI capacity,” Asiri added.
Basmah Alsinaidi, Partner at Impact46, commented: “Lucidya is the exact type of company we invest in—visionary founders tackling regional challenges with differentiated tech and global ambition. Their mastery of Arabic-first AI sets them apart as a future category leader.”
Lucidya is well-positioned to capture a major share of the MENA CRM/CX software market, which is projected to reach USD 9 billion by 2030, making this round a key milestone in its journey toward becoming a global AI force.
