Loyyal and Easyrewardz Partner to Launch Loyalty Points Exchange for Enhanced Customer Engagement Across Regions

Business

Loyyal and Easyrewardz Partner to Launch Loyalty Points Exchange for Enhanced Customer Engagement Across Regions

Loyyal’s Xpand Point platform and Easyrewardz, a leader in cloud-based CRM and loyalty solutions, have entered a strategic partnership to introduce loyalty points exchange capabilities for banking, travel, hospitality, and lifestyle rewards across the Middle East, India, Europe, and APAC. This partnership aims to transform customer loyalty programs, offering businesses and consumers more options for earning, redeeming, and exchanging points globally.

The collaboration will bring Loyyal's Xpand Point platform to India's Banking, Financial, and Insurance (BFSI) sector through Easyrewardz’s Loyalty Management System (LMS), expanding loyalty options for millions of members. Through this integration, Easyrewardz and Loyyal will enhance customer retention and engagement by providing flexible point conversions and personalized redemption experiences across a comprehensive catalogue of travel, hospitality, and lifestyle rewards.

Ashish Kumar Singh, CEO of Loyyal, commented, “We are thrilled to partner with Easyrewardz to bring our blockchain-powered loyalty ecosystem to India’s BFSI sector. This collaboration offers both companies a significant opportunity to innovate and redefine customer engagement across multiple markets, delivering personalized and rewarding experiences.”

The partnership seeks to capitalize on growth opportunities in high-demand regions, including Saudi Arabia, UAE, UK, Germany, Turkey, Singapore, Hong Kong, and Australia, where the need for advanced loyalty programs is on the rise. Easyrewardz and Loyyal will also work as channel partners to expand their reach, supporting each other’s services and marketing initiatives.

Soumya Chatterjee, Co-Founder & CEO of Easyrewardz, said, “Our partnership with Loyyal will deepen our presence in the BFSI sector and open doors to new possibilities in the GCC region. By integrating Loyyal’s Xpand Point platform, we’re enhancing our offerings and meeting the demand in premium segments for travel and lifestyle experiences.”

With the ability to provide data-driven, flexible loyalty programs, the combined expertise of Loyyal and Easyrewardz will enable businesses to simplify redemption processes and engage customers at multiple touchpoints. This collaboration strengthens both companies' positions as leaders in loyalty innovation, helping brands build long-term relationships and retain loyal customers.

Gunjan Kumar, Chief Revenue Officer of Loyyal, noted, “Our partnership with Easyrewardz marks a pivotal step in redefining customer loyalty. Together, we’re moving beyond transactional loyalty to build deeper, lasting relationships that enhance member retention.”