Louvre Hotels Group gears up to open 40 midscale hotels in MENA over the next five years

Tourism

Louvre Hotels Group gears up to open 40 midscale hotels in MENA over the next five years

Louvre Hotels Group, among the biggest hospitality groups in the world, is aiming to broaden its presence in the Middle East and North Africa (MENA) by opening 40 budget plan and economy hotels over the next 5 years, a senior Louvre Hotels executive stated ahead of his company's participation in next week's Arabian Travel Market (ATM) 2016.

Driving the group's growth in the area will be 2 of its fastest-growing brand names-- Premire Classe, a modern, limited-service budget plan hotel offering concentrated on comfort, connectivity and convenience, and Campanile, a value-driven mid-market brand that deals with new-age travellers -- said Rami Moukarzel, Vice President - Development & Acquisitions, MENA, Louvre Hotels Group.

"The new hotels aim to fill the existing gap in the spending plan and economy section," Moukarzel included. "Louvre Hotels currently has a formidable footprint in MENA, handling 60 hotels and more than 8,000 guest rooms, and our experience and presence in the region has ensured we comprehend much better the requirements and dynamics of diverse regional markets. Growth opportunities have actually been identified throughout the GCC, starting with Saudi Arabia, the UAE and Oman, and we are also exploring opportunities in emerging markets in North Africa and the Levant.".

He continued, "The potential to develop a footprint of our Premire Classe and Campanile brands spreads across main, secondary and even tertiary cities in markets such as Saudi Arabia, UAE and Qatar. Premire Classe and Campanile are both internationally established names, and in bringing these well-renowned brands to the area, we aim to redefine traditional ideas of what a spending plan or economy hotel ought to be, by providing visitors quality-focused serviced hotels that integrate convenience, benefit and technology features in an inexpensive plan.".

Premire Classe will open its very first hotel in Jeddah, Saudi Arabia, in 2018, whilst the first of many Campanile hotels in the region will be announced in the coming months and is also slated for a 2018 opening.
Premire Classe and Campanile are leading names in the mid-market hospitality scene; between them, the two brands run more than 650 buildings worldwide.

The Premire Classe brand name strives to create a quality, value-driven experience with limited services, with modern rooms, high-quality bed linen, comfortable bright features in the lobby, and a variety of centers to make sure corporate and leisure visitors have a well-connected hotel where to work, search, unwind and sleep.

Sporting a modern, fresh design that attract new-age travellers, the Campanile brand name intends to capture a large spectrum of visitors looking for convenience, comfort, value and distinctively fresh takes on F&B and home entertainment. The Campanile hotel idea was designed by distinguished French interior designer Patrick Jouin, while the menu offerings have actually been curated by Michelin starred Chef Pierre Gagnaire.
A highlight of the Campanile hotels is a specially created center at the heart of each home, produced to provide an experience beyond a smooth check-in and check-out procedure, with dynamic open spaces indicated for hotel guests or surrounding residents to satisfy, hang out, captivate, dine or simply get a fast treat on the go.

"Creating lively social areas all throughout the property has actually become important for attracting young tourists who are constantly looking for opportunities for social interaction," Moukarzel stated.

Louvre Hotels is gearing up for a strong presence at ATM 2016, where it will display its hotel brands consisting of Premire Classe and Campanile at its stand HC0565 located in Sheikh Saeed Hall, Dubai World Trade Centre.