Tourism

Louvre Hotels Group (LHG), among the largest hospitality groups on the planet, has revealed the re-launch of its Golden Tulip brand name, as part of an initiative to roll out new-age hotels that are a lot more lifestyle-oriented and better fit to satisfy the requirements these days's vacationers. To sustain the re-launch of the four-star brand, Louvre Hotels purchasing the renovation and rebranding of Golden Tulip hotels - consisting of those between East and North Africa (MENA).

The rebranding initiative involves a full spruce up of the Golden Tulip logo design, design guidelines and positioning method as Louvre is creating a "New Basics" for the hotels of tomorrow.

Substantiated of a thorough research study of the requirements and choices of the existing and next generation of vacationers, Golden Tulip's new advanced brand identification - based around the theme of playful business - has actually spurred a collection of new design principles to develop social centers and creativity systems and atmospheres for its visitors which subsequently would substantially boost the brand's allure and elevate the entire hotel experience.

This philosophy reaches all interior design rooms such as the lobby, food and beverage concepts, rooms and collections in addition to the conference and meeting room. The goal is to produce a change away from the conventional thinking about just how we deliver hotel design and solution perspectives, with a fresh, modern technique to design that incorporates the development of incorporated public locations that are in sync with the assumptions of today's travelers.

" The rebranding is aimed at blurring the borders of work and play to produce minutes of surprise and delight for our guests," stated Amine E. Moukarzel, President, Louvre Hotels Group MENA. "Innovation and the increase of social media sites have actually altered the expectations of the modern vacationer, who progressively like open, dynamic and social spaces. The rebranding objectives to mirror and reply to these fads, and will certainly bring a clearly modern vision that matches Golden Tulip's long-lasting reflect and respond four-star resorts, hence assisting set the brand apart from its peers."

" Design plays an crucial role in supplying abundant, sensory experiences to hotel visitors, and our overarching purpose behind this rebranding workout is to produce dynamic spaces that perfectly mix visual appeal with capability and comfort, causing improving experiences and long-term memories for our guests," he added.

As part of the revamp, the design of the hotel lobby in particular will undertake a full transformation. Made to promote social experiences in a flexible, technology-friendly setting, the refreshed entrance hall locations will certainly showcase unique aspects such as the Body Care Bar, smartly created imaginative rooms that provide both intimate and social areas, in addition to a range of design-led furniture and illumination that provide capability and convenience. The new design strategy will certainly incorporate the entrance hall with the food and drink electrical outlets and reduce the obstacles in between visitors and team with larger, open areas that feel more welcoming and friendly.

The food and beverage outlets will get greater than just a design remodeling, as Louvre goes about to transform service perspectives and deliver a superior total experience to guests, who could waiting to really feeling more welcome and valued when seeing the revamped dining concepts at Golden Tulip, while valuing their stylish design attributes and unwinded, easygoing environment.

Golden Tulip will additionally unveil a new conference principle that uses irregular experiences, inspired by today's shared work areas. Equipped with high-speed internet and the most recent in innovation an audio-visual equipment, a highlight of the brand-new conference and conference rooms will be the 'breaks' locations, which are made to include an unique and lively touch to business events and are flawlessly suited to the job practices and way of living of Millennials, that appreciate a joint atmosphere and seek an adaptable strategy to function.

The Golden Tulip brand runs more than 190 hotels worldwide and has been steadily increasing its global visibility, with brand-new hotels in Marseille, Aix-en- Provence, Shanghai and Tbilisi prepared to open up with the brand-new branding before the end of this year.

The brand, which operates over 35 hotels in the MENA region, has numerous existing properties set to go through restoration works to the new-age branding, while brand-new develop hotels have actually already been identified for Dubai, Muscat and Algiers

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