Emirates NBD, a leading banking group in the MENAT region, has launched Liv, the UAE's first digital bank, introducing a groundbreaking initiative by offering digital joint accounts for new customers. This move represents a significant leap in digital banking within the region, as Liv streamlines the account opening process entirely online, providing customers with the convenience and flexibility of traditional joint accounts.

New-to-Liv customers can now enjoy all the benefits associated with joint accounts, including the ability to pay shared bills, save for common goals, and receive two debit cards. The process is simplified as customers can select their banking partner, whether friends, business partners, or family members, by sending them an invite code. Furthermore, Liv offers an attractive interest rate of up to 4% on these joint accounts.

Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, expressed enthusiasm about Liv's commitment to innovation in digital banking. He stated, "By introducing such an innovation, Liv continues to anticipate customer’s needs and solidify its position as a champion of digital banking in the UAE." Hadi emphasized Emirates NBD's dedication to supporting the UAE's vision of innovation and excellence in the financial services sector.

Pedro Sousa Cardoso, Chief Digital Officer, Retail Banking and Wealth Management at Emirates NBD, highlighted Liv's focus on providing customers with simple, secure, and accessible digital transactions. He noted, "Liv addresses the need to redefine the banking experience for families and individual customers, offering innovative digital-first products that cater to their lifestyle."

Liv has a track record of pioneering offerings in the region's digital banking landscape. Among its innovative products are a digital lending proposition with zero fees, a Digital Salaried Bonus Multiplier Account that rewards customers through enhanced interest rates and cashback, and the Money Ahead Deposit, offering a four-month fixed deposit with 4% interest upfront on day one. Additionally, Liv offers unique features such as the ability to switch rewards between Skywards miles and cashback with its credit card, and Goal Savings Accounts, allowing customers to automate savings for their financial goals while earning attractive returns.

Liv's introduction of digital joint accounts underscores its commitment to revolutionizing banking in the UAE through technology-driven solutions, further enhancing customer experience and convenience in the digital era.