Leading Food Influencers and Brand Ambassadors Attended a Two-day Inspiring MAGGI Workshop in Dubai
More than 50 leading food influencers and MAGGI Ambassadors from throughout the region gathered in Dubai for two days to participate in the annual awaited MAGGI ambassador workshop, which targeted at informing the ambassadors and inspiring them to earn a difference in their very own lives with their family members and in the lives of countless various other family members who follow them.
The initial day was focused on motivating the ambassador and supporting them in expanding their businesses online. The second day, which occurred at Nestl Al Maha Factory in Dubai, concentrated on MAGGI's trip to supply exclusively 100% streamlined ingredients in packaged food.
The session which was led by Joumana Dabbagh, Corporate Nutritional Expert at Nestl Middle East, highlighted how legendary brand name MAGGI is blazing a trail in offering tastier and much healthier food, as part of its initiatives to accomplishing a variety of the 20 commitments to society released by Nestl Middle East: to Simplify our ingredients list Help reduce the risk of under-nutrition through micronutrient fortification, further Reduce salt, sugar, and saturated fats in our products, and Increase vegetables, fibre-rich grains, pulses, nuts and seeds in our products.
MAGGI's Product Innovation and Developmental Chef, Mahdi Katanbaf debunked Oats Soup and the new MAGGI Bouillon in a LIVE session, and also shared the tips and obstacles of producing new product dishes with remarkable taste all while maintaining a balanced dietary profile and 100% streamlined active ingredients.
MAGGI is moving to consisting of only components people recognize and enjoy in their products, ones they can likely find in their Kitchen Cupboard, as the initiative behind the transformation trip is named.
"Decades of research and development investments have actually allowed MAGGI to reformulate and innovate its profile to use products that just include acquainted ingredients, all while meeting stringent nutritional standards and preserving the preference that consumers have liked over generations," said, Maiada Al Shahawy, Brand Experience Manager for MAGGI at Nestl Middle East.
MAGGI hosted recently in-store activations with brand ambassadors that were open to the general public at different locations across UAE. Residents who saw several of the Carrefour and Coop electrical outlets, had the possibility to interact with them and win valuable rewards.Manal Al Alem, Ghada el Tally, Wafaa Kindari, Assia Othman, May El Yaacoubi, Daad Abu Jaber, Sumayya Obeid, and Lama Jammal (MamaLu), inspired people and provided them with key messages on the MAGGI portfolio.
Currently, the full series of Mixes, Excellence Soups, and the newly launched Chicken Supply with Natural herbs are satisfying the Kitchen Cabinet requirements. By 2020, all MAGGI products will have achieved the exact same standards.
"Influencers are our gateway to get to a broader target market while still remaining qualified and true to the brand. Therefore, we intended to utilize on our established network of brand ambassadors with a collective reach of 10 Million individuals and use their on-line impact to drive interaction. We are happy with the positive feedback we got from the participants, and our initiatives will certainly stay relentless to continue crafting products just with active ingredients you know and like; to put nourishment at the heart of exactly what we do, caring from area to house; and passing on the benefits of homemade cooking," wrapped up Al Shahawy.
