Liv. Customer and Dubai Newcomer Walks Away with Tesla Model S as Grand Prize

Liv., the lifestyle digital bank by Emirates NBD, today presented its consumer Muhammad Durraiz Khan with a brand-new Tesla Version S, as part of the bank's recent advertising project.

Muhammad Khan was one of 25 finalists trying to getting the leading prize in the grand finale of Liv.'s competitors which intended to incentivise customers to make use of the mobile-only banking app in an enjoyable, gamified experience. A newcomer to Dubai, Muhammad revealed pleasure at winning a Tesla Design S, his first car in the UAE.

As a digital-only bank, customers were additionally used the chance to participate by playing an on-line variation of 'LIVINGO' with Mohammed Ajwad winning a trip for two to Georgia. Further, throughout the project duration over 10,000 customers were compensated for living the Liv. lifestyle as they traded their Livions for way of living experiences such as dinner vouchers, Careem rides, Anghami subscriptions, passes to superior occasions and enjoyment zones, charm and health and fitness coupons and prize money, by means of the app's 'Liv. Wheel of Rewards'.

Seen in the picture is Suvo Sarkar, Senior Executive Vice President & Group Head-- Retail Banking and Wealth Monitoring and Jayash Patel, Head of Liv., handing the secrets of the Tesla Model S to Muhammad Durraiz Khan at the Tesla showroom