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The second edition of Integrate Middle East, the region's premier professional audio-visual (Pro AV) and media technology event, is set to begin tomorrow, May 21, 2024, and will run until May 23, 2024. Co-located with the long-established CABSAT event at the Dubai World Trade Centre (DWTC), this year's exhibition will feature over 250 regional and international companies, more than 50 influential speakers, and over 40 hours of live content.

For three days, visitors will have the opportunity to explore the latest innovations in Pro AV technology. The event will present immersive displays, smart control systems, digital mapping, and live event solutions, providing critical insights into the future of integrated solutions.

Michael Bosworth, Executive Vice President, Enterprise, at Christie, expressed his enthusiasm about returning to the event: "After a successful exhibition in 2023, we are excited to participate in Integrate Middle East 2024. This platform is ideal for networking with AV tech buyers and showcasing our integrated solutions. Our smart technology, including energy-efficient LED displays and projection, as well as content management software and image processing, empowers our partners to achieve their business goals. Our participation reaffirms our commitment to delivering exceptional Pro AV solutions and professional services for corporate installations, immersive experiences, and more."

Shawn Zhang, Sales Director MEA of LP Display, echoed this sentiment: "We are honoured to showcase our innovative offerings at Integrate Middle East 2024. Our aim is to educate visitors on emerging trends like pixel pitch LED walls, Flip Chip Micro LEDs, and other digital display solutions. As trailblazers in this industry, we look forward to exhibiting our advanced solutions for meeting rooms, control rooms, experience centres, galleries, and broadcasting, which can revolutionize the Pro AV sector."

The Integrate Middle East Summit will convene on May 21-22, bringing together industry pioneers and thought leaders from the international Pro AV value chain. They will offer insights into the MENA region’s market potential and discuss key industry trends, including the role of AI in music production, signage for smart cities, digital out-of-home advertising, and the future of experiential visual content.

Ameen Insan, Founder of Data is Beautiful, will lead a discussion on the opening day titled “Data Art, AI and the Future of Experiential Visual Content.” He stated: "I look forward to discussing data art and how it can enhance spaces and brand activations. I am confident that the audience will gain valuable insights into the role of data visualization and human emotions in crafting immersive stories. By the end of the session, visitors will understand the applications and future trends of data art."

Predicted to attract 10,000 visitors, Integrate Middle East 2024 aims to build a community of technology leaders and integrated solution buyers from sectors including education, media, entertainment, hospitality, retail, and communication. This professional network will support the integration of these technologies into the broader entertainment industry and various vertical markets.

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