Technology

As the global Pro AV market accelerates towards a projected value of $518 billion by 2030, Integrate Middle East 2025 returns for its third edition to spotlight the transformative convergence of artificial intelligence and audio-visual technology. Taking place from May 13–15 at the Dubai World Trade Centre (DWTC), the event will showcase groundbreaking innovations redefining digital engagement across industries, including smart cities, healthcare, retail, hospitality, and corporate sectors.

Positioned as the region’s premier exhibition for Pro AV and systems integration, Integrate Middle East 2025 will highlight how AI-driven automation, immersive visual experiences, and real-time analytics are shaping the digital future of urban and business environments.

Innovation-Driven Participation from Global Leaders

This year’s edition will see major players such as HOHEM, Unilumin, VUEAV, GODOX, East Stone Technology, AnalogWay, Streamport, and IPS MENA demonstrate next-gen AV solutions.
Blake Hu, Marketing Manager at HOHEM, stated:

“Integrate Middle East is a key enabler of the MENA region’s digital transformation. We are excited to showcase our AV solutions that enhance collaboration and drive tech-centric strategies.”

Key Innovations on Display:

• AI-Powered Digital Signage: Smart displays delivering dynamic, hyper-personalised content across public and commercial venues.

• Adaptive Interactive Screens: AI-enabled displays that respond in real-time to user behavior, environmental factors, and demographics.

• Immersive AR/VR & Holography: Technologies redefining learning, training, and entertainment with ultra-engaging experiences.

• Smart City Solutions: From AI-based traffic systems to 5 G-enabled emergency response and interactive public kiosks.

• Hybrid Workplace Tech: AI-enhanced collaboration tools including real-time translation, smart meeting rooms, and cloud connectivity.

Zac Liang, General Manager for Unilumin Gulf, noted:

“This event is a hub of innovation and collaboration. We are proud to showcase our latest LED display technologies, smart content management, and AI visualisation tools.”

Simon Smith, Partner at VUEAV, emphasized the importance of the platform:

“Integrate Middle East 2025 is a powerful forum to share AV innovations that promote connectivity, creativity, and immersive engagement.”

Redefining the Digital Experience

From smart offices and connected cities to interactive learning spaces and digitally enhanced retail, Integrate Middle East 2025 will offer a firsthand look at how AI and AV are reshaping the way people work, live, and interact. The event stands as a testament to the region’s growing role as a global hub for Pro AV advancement.

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