Hyundai and BTS Launch Hyundais Dedicated EV Brand IONIQ song IONIQ: Im On It
Hyundai Motor Company and International superstars BTS are releasing a new song, IONIQ: Im On It, as the next event to Hyundai Motor's launch drive of its new dedicated EV brand IONIQ in charge of turning the world. BTS first song project with Hyundai will be ready for free download on the brands website at 7:00 PM (KST) on Aug. 31st.
The music video will premiere on the companys official worldwide YouTube channel (@HyundaiWorldwide) at 11:00 AM (KST), Sep. 2nd. The brand number IONIQ: Im On It provides sound in order with IONIQs goal to offer customer-centric EV events focused on important lifestyle solutions.
The songs lyricssung and rapped by BTSs RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kookshow feelings of discovery, curiosity, hope, creativity, and inspiration for the future, affirmed by the refrain IONIQ takes me there.
The music video will star Hyundais latest concept EV Prophecy revealed in March. As Hyundai Motors new dedicated EV brand, IONIQ strengthens the companys commitment to clean mobility and reveals its ongoing transformation as a Smart Mobility Solution Provider.
IONIQ strives to give customer-centric EV events centred on important lifestyle resolutions in line with Hyundais concept of Progress for Humanity. Under IONIQ, Hyundai Motor plans to launch three new dedicated EV models over the next four years with more innovative models to follow, including IONIQ 5, a mid-sized CUV, IONIQ 6, a sedan, and IONIQ 7, a large SUV.
I wish Hyundai and BTSs new collaboration song encourages the bands international fan base as well as our clients to draw their attention to Hyundais spirit for clean mobility, which is being achieved through the new IONIQ EV brand, said Wonhong Cho, Executive Vice President and Global Chief Marketing Officier at Hyundai Motor Company.
Global CMO, Wonhong Cho added: "Hyundai Motor and BTS have continued to collaborate to spread the value of the positive energy they pursue together beyond advertising specific vehicle. The new IONIQ lineup is Hyundai Motor's answer to environmental difficulties and sustainable global communities that Millennials and Gen-Z generations are concerned about, and we will show the core through the dispatch of the EV vision for future."
He said "We will deliver the customer-centric EV experiences that IONIQ brand will bring, sincerely to many fans and customers throughout the world through the brand music. Fans who want to additionally celebrate IONIQ with BTS can participate in an online event for a chance to win a limited-edition cassette tape-shaped music player. The music player contains two tracks IONIQ: Im On It and individual messages from each member of the band.
