Hitit and Pegasus Airlines Set Global Benchmark in Modern Airline Retailing with Hitit Oxygen Platform
In a landmark achievement for global aviation, Hitit and Pegasus Airlines have unveiled the world’s largest live Modern Airline Retailing platform—Hitit Oxygen—marking a major step forward in the airline industry’s digital transformation.
The collaboration enables Pegasus Airlines to distribute personalized and complementary travel products not only through its direct channels, but also across global indirect sales networks, creating a seamless and enriched passenger experience.
As one of the world’s top three airline and travel technology providers, Hitit partnered with Pegasus Airlines, Türkiye’s leading low-cost carrier, to pioneer this transformation. The achievement is being showcased globally through a joint case study on Hitit Oxygen, highlighting how next-generation retailing can enhance airline profitability and passenger engagement.
Nevra Onursal Karaağaç, CEO of Hitit, said:
“The airline industry is undergoing a major transformation amid narrow profit margins and intense competition. With Pegasus, the implementation of Hitit Oxygen not only delivers operational efficiency but also enables passengers to enjoy a far more personalized and seamless experience. We are proud that this shared success story contributes to shaping the future of modern airline retailing.”
At the core of this innovation is the Hitit Oxygen Offer and Order Management System (OOMS), developed in full compliance with IATA’s New Distribution Capability (NDC) and ONE Order standards. This system allows Pegasus to generate and manage offers in real time, fully integrating flight and ancillary services such as baggage, meals, and upgrades—across all distribution channels.
With Hitit Oxygen, Pegasus can now deliver personalized, dynamic offers and boost ancillary revenue while improving operational efficiency. The platform is projected to process over 12 million passenger transactions by the end of 2026, making it the largest active deployment of Modern Airline Retailing technology worldwide.
Güliz Öztürk, CEO of Pegasus Airlines, emphasized:
“Digitalization is central to our strategy for delivering a seamless and enriched guest experience. Pegasus has successfully adapted to IATA’s latest digital standard, OOMS, through Hitit Oxygen. This integration allows us to offer travel-related products—fully integrated with flight tickets—across indirect sales channels, ensuring our guests experience a cohesive and enhanced journey.”
The collaboration between Hitit and Pegasus demonstrates how airlines can evolve from traditional distribution models to a data-driven retailing ecosystem, where travelers benefit from personalized options, and airlines gain agility and new revenue opportunities.
This milestone solidifies Hitit and Pegasus as global leaders in aviation digital innovation, paving the way for a smarter, more connected future in air travel.
