Business

Gorilla Energy, a leading global energy drink brand, has officially announced its expansion into the Middle East at Gulfood 2025. Establishing its Global Head Office in the United Arab Emirates, the company aims to capitalize on the region’s rapidly growing energy drinks market, projected to reach $3.19 billion by 2030, according to Mordor Intelligence.

As part of its strategic growth, Gorilla Energy plans to set up a new energy blend concentrate production facility in Jebel Ali, reinforcing its commitment to localized manufacturing and market responsiveness. The company, which sold nearly 1 billion cans worldwide in 2024, now has headquarters in both Dubai and Los Angeles, positioning itself as a major player in the Middle Eastern beverage sector.

Oliver Holzmann, Chief Marketing Officer at Gorilla Energy, stated, “Our expansion into the Middle East, with the UAE at its heart, aligns perfectly with our brand ethos of growth, progress, leadership, and unwavering energy. We are committed to fueling the ambitions of the region’s next generation of innovators and achievers.”

Initially, Gorilla Energy will focus on key markets including the UAE, Saudi Arabia, Egypt, and Turkey, with plans for broader expansion across the GCC. The establishment of Gorilla Beverages Holding Company in the UAE will serve as the base for its global operations and leadership team.

Gorilla Energy’s product lineup features its proprietary ‘Ultimate’ energy blend, alongside juice-infused options with exotic flavors designed to appeal to adventurous consumers. All products are Halal-certified and compliant with local regulatory standards.

As part of its brand presence in the region, Gorilla Energy will continue its collaboration with MMA legend Khabib Nurmagomedov, who will make a special appearance at the company’s booth during Gulfood 2025. The event will provide an immersive experience for visitors, showcasing Gorilla Energy’s flavors, innovative products, and dynamic brand lifestyle.

In alignment with global sustainability goals, Gorilla Energy ensures that all its packaging is 100% recyclable, reflecting its commitment to environmental responsibility.

“Our launch at Gulfood 2025 marks the beginning of our journey to energize and inspire the Middle East,” concluded Holzmann. “Gorilla Energy is more than just a beverage – it’s a catalyst for those striving for greatness.”

Visitors to Gulfood 2025 will have the opportunity to explore Gorilla Energy’s products, witness live athlete performances, and meet Khabib Nurmagomedov at the company’s booth.

• Tags
• #Business
• #Magazine
• #Lifestyle