Business

Waqas Khan, a globally recognized CEO and a leading figure in the reduced-risk product industry, recently participated in the "Global Growing Concern" discussion at an international forum held at the Dubai World Trade Centre. The forum gathered industry leaders to tackle pressing global challenges and explore sustainable solutions.

Khan joined a distinguished panel of experts, including Ao Weinou, Secretary General of the Electronic Cigarette Professional Committee of China Electronics Chamber of Commerce; John Dunne, Director General of UKVIA; Derek Yach of Global Health Strategies; and Dustin Dahlmann, President & Co-Founder of IEVA. The discussion focused on the importance of sustainability, regulatory compliance, and innovation within the industry.

During his address, Khan emphasized the critical role of sustainability in the reduced-risk product sector. He shared his extensive experience in leading global initiatives that prioritize safety and compliance while driving growth. "Our world is facing numerous challenges that require immediate and sustained action," Khan stated. "Through collaboration and innovation, we can develop solutions that not only address these concerns but also promote healthier lifestyles and sustainable business practices."

Khan's participation in the forum highlighted his commitment to addressing global issues through actionable strategies, particularly in navigating regulatory complexities and advancing industry standards. His speech resonated with attendees, offering insights into how the industry can contribute to solving global challenges while maintaining profitability.

With over 20 years of experience leading global rollouts for Fortune 500 companies, including BAT, Juul Labs, and Telenor, Khan is renowned for his leadership and innovation in the reduced-risk product industry. His contributions to the "Global Growing Concern" discussion underscored the importance of a proactive approach in addressing global issues, showcasing how the industry can play a pivotal role in fostering sustainable solutions.

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