Entertainment

Qumra Talks, a new initiative at the 3rd edition of Qumra, the industry occasion by the Doha Film Institute, kicked off with the very first session focusing on International Digital Distribution and marketing.

Pierre Alexandre Labelle, CEO of Under the Galaxy; Gianluca Chakra, Managing Director, Front Row Filmed Entertainment and Nader Sobhan, Iflix head of Middle East and North Africa, collaborated to give their take on the direction of digital movie circulation and whether the potential power of online distribution for independent filmmakers had actually been hyped or is a much-needed truth.

Pierre Alexandre Labelle took participants with the essentials of Video on Demand (VOD), the function of the digital supplier and various versions of digital distribution. Speaking of the value that digital distribution provides filmmakers, Labelle said: "Video as needed is the here and now and future of entertainment. This is the method the industry is evolving. Packaged media, DVDs etc., are rapid disappearing. Standard distribution networks, such as flick theaters, provide filmmakers a restricted audience with the constraints of time and space while VOD permits tens of hundreds of films to be available regularly."

Going over the way in which people watch entertainment now, Nader Sobhan included: "I cannot keep in mind the last time I ran home to see TELEVISION. Nobody does this any longer. There's been a seismic change to how we watch enjoyment. We no more need to wait, we can view movies and TELEVISION programs with a plethora of systems and tools. Iflix gives people an all-you-can-eat enjoyment platform where they could binge on the movies and TELEVISION shows they want."

Including in the debate for filmmakers to harness the power of digital distribution networks, Gianluca Chakra stated: "Since you have various ways of dispersing your movie, you have more methods for individuals to see your film. Filmmakers could locate new audiences, or certainly 'their' target market."

The discussion additionally covered the advertising and marketing of film on digital distribution platforms, whose all-natural ally Is social media. The panel highlighted platforms such as Facebook and Instagram, which allow distributors and manufacturers to get to an extremely target market.

Organised in partnership with the Northwestern University in Qatar, Qumra Talks is a collection of three particularly curated discussions, open up to the public. It unites leaders from the film, TV, innovation and online worlds to use brand-new point of views into areas that are redefining the movie and media ecosystem.

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