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FiLLi Café opens a new store in waterfront Al Majaz Waterfront, Sharjah.

FiLLi Café opens a new store in waterfront Al Majaz Waterfront, Sharjah.

The home-grown chain had shown aspirational growth post Covid in UAE by reaching their customers locally with their new store openings and successfully managing their expansions in the new normal.

FiLLi Group is delighted to announce the launch of its new store in the vibrant city of Sharjah at Al Majaz Waterfront. The store was inaugurated on 30th December 2020 by founder and CEO, Mr Rafih Filli in the presence of the Al Majaz Waterfront Management Team.

FiLLi wants to be recognized as the world’s largest and the most admired tea brand by expanding their business empire throughout the UAE market and also globally, along with providing their customers with the best flavors of teas and lip-smacking foods. FiLLi’ Signature Zafran tea is one of the main reasons for it’s over whelming success in the region. Today, FiLLi is brewing the delectably divine and aromatic Zafran chai, lip-smacking milkshakes, international and Indian fusion sandwiches for their customers which are very popular in the UAE. The menu at all Filli cafes is regularly boosted with exciting new additions from Desi Burgers to Foodles to Masala Omelettes and to a range of quirky fusion food.

FiLLi Café, the leading food & beverage chain mainly based in UAE, is committed to bring visitors from all across the emirates and indulge them in its concept called Tea ‘n’ Talk. It plans to open 3 more outlets by first quarter of 2021 and 15 more stores in the remaining quarters, across all emirates in the UAE. The company is also focused to spread its aroma beyond the emirates. With FiLLi’s trademark already registered in 48 countries, their global expansion in GCC, UK, US, Canada and India are already under discussions. A pilot store has been launched in Central London, to lead the expansion in London, and now they intend to franchise more outlets in UK.

Along with this, FiLLi Café also has huge plans for its new channel of business, which includes introduction and distribution of tea-related products with shortlisted 16 items unique to the brand, including pre-mix zafran chai, tea powders and exotic chips that would soon be available at hypermarkets, supermarkets and other retail platforms. Plans are also on the anvil for expansion of their premium casual dining restaurant concept - Filli Select serving signature Indian cuisine.

The mantra for brewing success!

The first FiLLi store was launched in 2004 and over all these years, the team’s hard work and absolute commitment to serving the highest quality of items in all its stores have made it one of the most sought-after brands for every tea lover.

The FiLLi brand is synonymous with tea and our ambition is to share the great taste and experience of FiLLi with everyone! Three phrases are all it takes to describe FiLLi. Tea n’ Talk: There is always time to have your tea and finish all your talk at FiLLi; Signature Zafran Tea: Our unique blend of FiLLi Zafran Tea gets credit in making what FiLLi is today; FiLLi Experience: Whether spending time with family and friends, or taking a break from work, our customers are encouraged to take full advantage of the luxurious surroundings and relaxing ambience existing in each FiLLi store. Zafran is the signature tea blend of FiLLi which made it the brand that it is today.