eToro Launches AI-Powered Advertising Campaign in the UAE Highlighting Its Premium Loyalty Programme
eToro, the global trading and investing platform, has introduced a new AI-driven advertising campaign in the UAE to promote its exclusive loyalty programme, eToro Club.
Developed in collaboration with Secret Level, an AI-native entertainment studio, the campaign titled “Elevate with eToro Club” makes use of advanced AI production tools such as Google’s Veo 3. The campaign will be broadcast across television, digital platforms, radio, and out-of-home media throughout the country.
The advert captures the essence of modern Dubai, following a man who joins eToro Club on his mobile phone and is lifted skyward along a skyscraper. As he ascends, the narrative reveals the world of eToro Club—offering privileges such as personal account managers, discounted exchange fees, airport lounge access, and exclusive global events. The story culminates in a gesture of Arab hospitality, as the protagonist is welcomed to a VIP gathering on the top floor, symbolising eToro’s message: elevating the investment experience through eToro Club.
George Naddaf, Managing Director at eToro MENA, said:
“Retail investors in the UAE are among the most digitally savvy globally. Our Retail Investor Beat survey indicates that 73% of them have used an AI engine for investment recommendations. With this campaign, we wanted to capture that innovative spirit—using AI not only as a tool for investing but also as a creative partner. AI empowers us to produce localised and culturally relevant content with both speed and precision.
“At the same time, we aimed to highlight eToro Club, which distinguishes us through its premium tools and tailored experiences. Incorporating familiar visuals, such as symbols of Arab hospitality, allowed us to connect meaningfully with Emirati investors,” Naddaf added.
This initiative builds upon eToro’s continued use of artificial intelligence in its marketing efforts. The company previously made headlines with its first AI-generated advertisement during the Paris Olympics in July 2024, as well as a creative campaign featuring a dance battle between a bull and a bear in Times Square for its New York State launch. More recently, eToro collaborated with Google DeepMind to produce one of the first TV and YouTube campaigns entirely created using Veo 2 technology.
