Elm Partners with Klues.AI to Accelerate Digital Transformation in Saudi Arabia
Elm, a leading provider of digital solutions, has signed a strategic partnership agreement with Klues.AI, a company specializing in artificial intelligence (AI) and machine learning solutions. The collaboration aims to enhance AI-driven innovation, exchange expertise in emerging technologies, and drive digital transformation across key sectors in Saudi Arabia.
The agreement was signed during Elm’s participation in LEAP 2025, held from February 9 to 12 at the Riyadh International Convention and Exhibition Centre. Ziad Alshaiby, Vice President for Digital Projects at Elm, and Hussein Al-Harbi, CEO of Klues.AI, formalized the partnership, which will explore business opportunities in AI and machine learning, particularly within the government sector.
Majid bin Saad Al Arifi, Official Spokesman and CEO VP of the Marketing Sector at Elm, commented: “This MoU with Klues.AI aligns with our vision to support Saudi Arabia’s digital transformation and expand our investment portfolio. By leveraging Klues.AI’s expertise in AI-powered solutions, we are advancing technology-driven initiatives and ensuring sustained market growth through strategic capital investments.”
The partnership seeks to develop AI-based solutions tailored to the government sector, ensuring seamless adoption of modern technologies and enhancing digital capabilities. Through this agreement, both companies will provide clients with integrated, high-quality AI solutions that address evolving market demands.
Elm continues to strengthen alliances with public and private sector organizations to offer smart, innovative digital solutions. The company has successfully delivered over 500 projects to 140+ clients across industries, developing more than 80 digital products. Key innovations include the Elm Autonomous Vehicle, featuring advanced communication systems and AI-driven virtual driver software, and the Digital Stadium, which enhances spectator and media experiences. Additionally, Elm's Nuha VLM linguistic model enables accurate, context-specific voice interactions.
With a commitment to shaping the future of digital transformation, Elm’s 2025–2028 strategy focuses on expanding market presence and reinforcing its leadership regionally and globally. The company remains dedicated to identifying growth opportunities, leveraging AI-driven innovations, and delivering cutting-edge digital services to the public and private sectors.
