e& enterprise and Exeed Industries Join Forces to Accelerate UAE’s Industry 4.0 and Net Zero Goals
In a major boost to the UAE’s digital and industrial evolution, e& enterprise, the digital transformation arm of e&, has signed a strategic Memorandum of Understanding (MoU) with Exeed Industries, a subsidiary of National Holding and a leading player in the UAE’s industrial sector. This long-term partnership is set to accelerate the adoption of Industry 4.0 technologies across Exeed Industries’ UAE-based factories.
The collaboration aims to co-develop a comprehensive Industry 4.0 roadmap, integrating cutting-edge technologies like AI, GenAI, Industrial IoT (IIoT), digital twins, and automation to enhance productivity, resilience, and sustainability. The roadmap is expected to enable Exeed Industries to tap into funding opportunities from the Abu Dhabi Investment Office’s Smart Manufacturing Accelerator Programme (SMAP) to scale digital transformation across its operations.
Under the MoU, e& enterprise will lead the design and deployment of a smart manufacturing blueprint tailored to the unique needs of five Exeed manufacturing units. This will include:
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Maturity assessments of current operations
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Custom smart manufacturing strategies
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IIoT and AI integration for predictive maintenance and automation
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Digital twins for real-time performance monitoring
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AI-driven demand forecasting, quality control, and energy optimization
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ESG platforms to monitor and reduce environmental impact
Majd Coussa, Acting Chief Revenue Officer at e& enterprise, said:
“This partnership represents a model for how we aim to work with forward-looking manufacturers. By combining Exeed’s industrial leadership with our digital expertise, we will co-develop scalable solutions that align with the UAE’s goals for innovation, sustainability, and economic diversification.”
Mohammed AlAmeer, Group CEO of Exeed Industries, added:
“At Exeed Industries, we are committed to evolving our manufacturing capabilities to meet the demands of a future-ready industrial sector. This MoU allows us to reimagine our operations through digital innovation and directly supports the national ‘Make it in the Emirates’ strategy.”
The partnership also strengthens e& enterprise’s commitment to sustainability. With its “Ambition to Action” Climate Transition Plan, e& has set ambitious 2030 targets to achieve Net Zero. Through this collaboration, it will help embed sustainable practices into Exeed’s operations, aligning with the UAE Net Zero by 2050 strategy, We the UAE 2031 Vision, and UN Sustainable Development Goals.
This strategic alliance supports the UAE’s broader ambition to become a global hub for advanced, sustainable manufacturing, showcasing a replicable model for other industrial players in the region.
