E& Emirates Plates Raise AED 4.73 Million at "Noblest Number" Charity Auction for Father's Endowment Campaign
The "Noblest Number" charity auction, organized to support the Father’s Endowment campaign, successfully raised AED 4,732,000 through the sale of exclusive mobile numbers offered by E& Emirates. The proceeds will be fully dedicated to establishing a sustainable endowment fund aimed at providing healthcare and treatment for the underprivileged.
The Father’s Endowment campaign was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to honor fathers in the UAE and reinforce the values of compassion and community solidarity.
Record-Breaking Auction Results
During the auction, which took place at the Armani Hotel Dubai, E& Emirates’ unique mobile numbers achieved remarkable bids:
- 050077777 – AED 900,000
- 0500999999 – AED 740,000
- 0565000000 – AED 1,600,000
- 0565500000 – AED 310,000
- 056555553 – AED 180,000
- 0569222222 – AED 182,000
- 0543444444 – AED 220,000
- 054555557 – AED 135,000
- 0547700000 – AED 270,000
- 0548888884 – AED 195,000
E& Emirates’ Commitment to Charitable Giving
As a key partner of the Father’s Endowment campaign, E& Emirates is actively utilizing its platforms and resources to encourage donations in honor of fathers across the UAE. The company has facilitated contributions through:
- Dedicated donation numbers
- The Smiles app
- SMS campaigns
- Social media promotions
Additionally, during Ramadan, E& Emirates changed its network name to promote the Father’s Endowment campaign, reinforcing awareness and encouraging widespread participation.
Enhancing the UAE’s Leadership in Humanitarian Work
E& Emirates’ involvement in this initiative highlights its unwavering commitment to corporate social responsibility and sustainable charitable contributions. By leveraging advanced technological solutions, E& Emirates is enabling individuals and institutions to participate in philanthropic efforts that positively impact vulnerable communities.
This initiative further strengthens the UAE’s leadership in charitable and humanitarian work, ensuring long-term healthcare support for those in need while fostering a culture of generosity and social solidarity.
