e& Breaks Guinness World Record with Largest Banner Flown in Skydiving Freefall

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Fares Hamad Fares, Vice President of Digital Communications at e&, commented on the record-breaking event:
“At e&, progress is rooted in ambition, creativity, and the relentless pursuit of more. This Guinness World Record is not just an extraordinary achievement but a reflection of our spirit and vision. Just as our skydivers soared to new heights, e& continues to champion bold, transformative ideas. This moment is an invitation to individuals and businesses to dream bigger, embrace innovation, and never stop reaching for ‘more.’”

A Shared Vision with the UAE

Set against the vibrant skyline of Dubai, the activation underscored e&’s alignment with the UAE’s bold aspirations for the future. The record-breaking feat was a powerful testament to the group’s commitment to shaping a digitally advanced and connected society.

Enriching Lives Through Innovation

e& leverages a versatile portfolio to empower individuals and businesses in a digitally connected world. Its services span advanced 5G connectivity, digital platforms like Smiles, GoChat, and STARZPLAY, and financial tools like e& money. These efforts are part of e&’s commitment to driving progress and enriching lives globally.

More Than a Record

This activation was more than a Guinness World Record—it was a declaration of intent to inspire societies, businesses, and individuals to embrace innovation and aim higher. By aligning its brand with bold actions, e& continues to position itself as a leader in transformative progress.