DXB LIVE reports 40% growth in first half of 2025 and strengthens global presence
DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), has announced a 40 per cent growth in the first half of 2025 compared to the same period last year. The company delivered services to 127 events spanning local, regional, and international platforms, including 49 exhibitions, 15 conferences, 7 entertainment events, and 14 graduation ceremonies, alongside corporate, national, and cultural festivals across the UAE.
DXB LIVE also served as the prime contractor for 38 events, delivering end-to-end services. The agency constructed more than 430,000 square feet of event features and developed 272 exhibition stands covering 250,000 square feet. Of these, 36 stands were built outside the UAE across key markets, including Germany, Saudi Arabia, India, Egypt, Morocco, and Kuala Lumpur.
Participation in leading events
The company has managed major international exhibitions such as Gulfood, World Police Summit, World of Coffee, Arabian Travel Market, The Saudi Food Show, GITEX Africa, GITEX Berlin, and GITEX Global. Its footprint extended across the United States, Korea, Germany, China, Singapore, Spain, Egypt, and Morocco.
Khalid Al Hammadi, Executive Vice President of DWTC, said: “At DXB LIVE, we continue to expand our presence across the Middle East, the Gulf, and international markets, as we move toward our goal of becoming one of the world’s leading providers of integrated event services. Our mission is to strengthen Dubai’s global position in the events sector through world-class services and innovative solutions.”
Flagship events and achievements
Among the highlights of 2025 was the World of Coffee Dubai, which welcomed 17,000 business visitors from 78 countries—a 30 per cent rise from last year. The event hosted 1,980 companies and brands, including 131 newcomers, and featured 10 national pavilions.
The World Police Summit, held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum in partnership with Dubai Police, recorded unprecedented participation with 53,922 experts from 110 countries. The summit hosted 140 panel discussions, 302 speakers, and led to 38 Memoranda of Understanding, further positioning Dubai as a hub for global security dialogue.
At GITEX Africa and GITEX Berlin, DXB LIVE showcased advanced capabilities by designing multiple pavilions for international exhibitors, while the Hatta Cultural Nights highlighted Dubai Culture’s vision to promote heritage and traditions in the emirate’s mountain region.
Expanding services and recognition
In early 2025, DXB LIVE launched a brand management department offering strategy, marketing, media relations, advertising, design, and content creation to clients. The initiative reinforces its integrated service portfolio and strengthens DWTC’s leadership in the regional events sector.
The company also won three honours at the Middle East Event Awards 2025, including Best Community Event for Hatta Cultural Nights, Best Stand Design and Build for FujiFilm at Medlab, and Best Event on a Budget for the Dubai Coffee Festival 2024.
With strong results, global partnerships, and industry accolades, DXB LIVE continues to enhance Dubai’s position as a premier destination for world-class events.
