Sports & Championship

DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), has announced the return of World of Coffee Dubai for its fifth edition, scheduled to take place from January 18 to 20, 2026, at Za’abeel Halls 1, 4, 5, and 6 of DWTC.

Organised in collaboration with the Specialty Coffee Association (SCA), the exhibition has evolved into the Middle East’s premier event dedicated to the coffee industry. It brings together global producers, roasters, traders, and experts under one roof, reinforcing Dubai’s position as a worldwide hub for coffee trade, culture, and innovation.

Since its inception, World of Coffee Dubai has grown exponentially—quadrupling in size in just five years. The upcoming 2026 edition reflects the event’s increasing international appeal, with approximately 77% of exhibitors representing global participants. This underscores the growing confidence of the global coffee community in Dubai’s strategic role in shaping the future of the industry.

The announcement comes as the UAE’s coffee market continues to flourish. Valued at over USD 3.2 billion (AED 12 billion), the market is projected to grow at an annual rate of 8.4%, reaching USD 4.5 billion (AED 16.5 billion) by 2029. Across the Middle East and North Africa, the sector is expected to exceed USD 11 billion (AED 40 billion) in the same period—driven by rising demand for specialty coffee, evolving consumer preferences, and increasing investment in quality and sustainability.

Khalid Al Hammadi, Executive Vice President of DXB Live, highlighted the exhibition’s pivotal role, stating:

“The exhibition represents the continued success of the vision that has made the UAE a global hub for the specialty coffee industry and a bridge between producing regions and fast-growing markets. With participation expanding each year, the event has become an international platform that brings together leading experts, brands, and innovators, reaffirming Dubai’s pivotal role in shaping the global coffee industry.”

Yannis Apostolopoulos, CEO of the Specialty Coffee Association (SCA), emphasized the global reach of the event:

“World of Coffee Dubai has become one of the leading events where the global coffee community comes together, merging culture, innovation, and commerce. Our collaboration with DXB Live and DWTC continues to elevate this exhibition into an unmissable destination for coffee professionals and enthusiasts worldwide.”

Khalid Al Mulla, CEO of the SCA UAE Chapter, added:

“What sets World of Coffee Dubai apart is its commitment to education and knowledge exchange. It is not merely a marketplace, but a dynamic space where ideas are shared, skills honed, and collaborations forged—creating a sustainable ecosystem for the coffee industry.”

The fifth edition of World of Coffee Dubai will feature an expanded and inclusive programme, showcasing advanced roasting and brewing technologies, innovative coffee products, and educational sessions led by global experts.

Key highlights include:

• Three national championships organized by the SCA UAE:

  • UAE National Barista Championship

  • UAE National Cup Tasters Championship

  • UAE National Roasting Championship

• Two live coffee auctions, offering participants access to some of the world’s rarest and finest coffee beans

• Best Coffee Design Awards and Best New Product Competition, celebrating creativity and innovation within the industry

As one of the world’s largest and most influential coffee events, World of Coffee Dubai 2026 continues to strengthen Dubai’s reputation as a global hub for trade, creativity, and cultural exchange. Bringing together the world’s top brands and professionals, the event bridges tradition and progress, serving as a platform where passion, business, and innovation converge in the heart of the UAE.

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