Dubai Basketball Names City Walk as Official Supporting Partner to Enhance Game Day Experience
In a bold move to amplify fan engagement and game-day energy, Dubai Basketball has officially announced City Walk as its Official Supporting Partner. The collaboration brings together one of the region’s fastest-growing sports franchises with one of Dubai’s most dynamic lifestyle destinations, enhancing every matchday with immersive experiences and citywide celebrations.
Located in the heart of Dubai and home to the Coca-Cola Arena, City Walk will now serve as the epicentre of fan experiences through the remainder of the current season and the entire 2025/26 calendar. With playoffs on the horizon, the partnership promises to deliver exciting activations, exclusive game day offers, and interactive experiences for basketball fans across the city.
A Hub for Home and Away Fans
Dejan Kamenjašević, General Manager of Dubai Basketball, shared his excitement:
“We are thrilled to announce City Walk as Dubai Basketball’s official supporting partner. This is an incredible opportunity for us to bring fans together and build a vibrant community around the team. As we prepare for the playoffs, we are expecting to host more fans than ever and can’t wait to see City Walk come alive with game-day spirit.”
Nada Rabah, General Manager of City Walk, echoed the sentiment:
“Becoming Dubai Basketball’s official supporting partner is an exciting opportunity for us to bring the global energy of the sport right into the heart of our community. With our strong focus on wellness, fitness, and athleisure—and as home to flagship sports brands and venues—City Walk is the perfect backdrop for celebrating the passion of basketball.”
A New Standard for Fan Engagement
The partnership aligns with Dubai’s vision to be a global hub for sports and entertainment, transforming every Dubai Basketball game into a full-fledged lifestyle event. From family-friendly hangouts and alfresco dining to nightlife and wellness offerings, City Walk will be the go-to destination for fans before and after the matches.
Game On!
As the team gears up to face some of Europe’s top basketball clubs, supporters are encouraged to elevate their game-day experiences by immersing themselves in the City Walk atmosphere, which now mirrors the spirit, energy, and culture of the sport.
