Tourism

Does the Emirates Airline Operate on a Level Playing Field?
By Shalini Agraawal

An emirate, the Arab World's fastest expanding airline is currently being implicated by its peers of leveraging an unfair benefit, provided the patronage it receives from the royal family of Dubai. The airline owes it origin to a cancelled trip of the after that crowned royal prince of Dubai, Sheikh Mohammed Bin Rashid Al Maktoum, that bought the Dubai Tourist Authority to start the airline company in the same year. Ever since the airline has been expanding at a scorching rate of 20 percent a year, emerging as the 2nd most successful airline company in the world. Being the main carrier of the Federal government of Dubai, it is sure to benefit from the forecasted increase of 15 million visitors that plan to invest their vacations in Dubai following year. A number of whom will choose Emirates for their travels.

Completing airline companies allege that Emirates gets its fuel at a subsidised price and the entire government equipment in Dubai flexes in reverse to assist the airline company which has actually never uploaded a loss. Emirates, its doubters insist, does not have to stress over high work prices as it takes advantage of a migrant workforce in Dubai which includes workers from South Asia who are forced to function as slaves since labour laws are freely flouted in this city-state. Without any business tax obligation, revenue tax obligation and trade unions to trouble around, the airline company clearly has an unjustifiable edge over its competitors. This is something which is inconsistent to the 'open skies policy' supported by the government of Dubai.

They claim Dubai's renowned Public Relations machinery indirectly assists the airline by producing the preferred presence in the mindscape of customers that are looking for economical holidays offers to Dubai. One more cost levelled by its competitors is that the tourist equipment in Dubai works overtime to produce the much required attention for the airline company. Other airlines do not have the monetary muscle to produce such a media strike and consequently drag. With unstinted sponsorship from the government of Dubai, Emirates has the financial muscular tissue to get double-decker A-380 incredibly- big jets from Airplane. A relocation that makes sure to appeal to discerning business and leisure visitors all over the world that do not look for affordable holiday offers however want an unforgettable experience each time they travel.

To be fair to Emirates, the airline company has actually sought meritocracy as the example of progression. Many of its senior management team consists of deportees consisting of the current President of the company. It has engaged itself to the swish established by setting new standards in guest convenience offering special mini-suites inside its business course cabins that guarantee the ultimate in luxury and convenience. Emirates has actually cultivated itself as a brand name in the established markets of the west by funding major sporting competitions and events; thus creating top of the mind recall amongst customers in the developed world.

Nonetheless, industry experts really feel that such unstinted patronage would certainly confirm to be counter-productive in the future. It would certainly make the airline and its management contented, bureaucratic and incapable to encounter the obstacles of the future. Only time will whether Dubai's rulers, blinded by aspiration and greed, would attend to such advice or otherwise? If they do, they will certainly take the primary step in making Emirate a very competitive airline that could survive on its own vapor and become a monster brand name that will certainly last a century.

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