Business

Digital Media Services (DMS), a Choueiri Group brand, has announced a strategic sales partnership with Pinterest. This collaboration aims to expand Pinterest’s digital advertising solutions across key Middle East & North Africa (MENA) markets, including Algeria, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE.

Pinterest, a leading visual search and discovery platform with over half a billion global monthly active users, is a prime destination for brands aiming to connect with engaged shoppers. Through this partnership, advertisers in the MENA region can leverage Pinterest’s performance advertising solutions to reach and engage their target audiences effectively.

Ziad Khammar, Chief Operating Officer at DMS, expressed enthusiasm about the partnership: “We are extremely proud to be Pinterest’s partner in the MENA region. This strategic alliance will enable Pinterest to tap into DMS’s vast network of clients and our unparalleled expertise, unlocking new avenues for monetization across the Middle East and North Africa. There is truly no platform like Pinterest in the market, and we eagerly anticipate the transformative impact this partnership will bring to our clients’ brand narratives.”

Matt Hogle, Vice President of Global SMB Sales at Pinterest, added: “Our partnership with DMS will give advertisers across the region the ability to reach millions of Pinterest users for the first time. We’re transforming the platform into the ultimate shopping destination, making it easier than ever for people to bring their ideas to life. We look forward to connecting brands to our engaged user base and enabling them to inspire audiences with the very ideas and products they’re already looking for.”

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