Business

The EliteClass 2024 Awards Ceremony gathered 40 Daimler Truck Business Partners for a night of recognition and celebration at the prestigious One&Only Royal Mirage. The black-tie event honored top-performing General Distributors who showcased outstanding performance, dedication, and commitment to excellence throughout 2024.

The EliteClass 2024 Awards Ceremony marked the culmination of a year-long program evaluating 24 categories across the business spectrum for Mercedes-Benz Trucks, Daimler Buses, and Fuso Trucks & Bus in the Middle East and Africa.

The awards highlighted the dedication and resilience of partners whose achievements significantly contributed to Daimler Truck’s success in the region.

Michael Dietz, President & CEO of Daimler Truck Middle East & Africa, emphasized the importance of collaboration and performance-driven success in his opening address: "EliteClass 2024 is more than just an awards ceremony—it is a testament to the hard work, commitment, and shared vision of our partners. Their achievements continue to drive our brand forward, setting new benchmarks in customer experience and operational excellence across the region."

The evening concluded with the presentation of three prestigious “EliteClass General Distributor of the Year 2024” awards:

• EliteClass MENA Fuso Truck & Bus General Distributor of the Year 2024: Al Habtoor Motors – UAE
• EliteClass MENA Mercedes-Benz Trucks General Distributor of the Year 2024: Emirates Motor Company – Abu Dhabi
• EliteClass Central Africa General Distributor of the Year 2024: Akagera Business Group – Rwanda

The EliteClass 2024 Awards reaffirm Daimler Truck’s commitment to excellence, continuous growth, and the recognition of partners who drive success in an evolving industry landscape.

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