Entertainment

 The Athar Festival 2024, Saudi Arabia's premier gathering for the creative marketing industry, has revealed an impressive lineup of industry leaders and innovators. The event, which showcases the transformative power of creativity across the gaming, entertainment, and sports sectors, will feature prominent speakers including HRH Prince Fahad bin Faisal Al Saud, Manchester United's Marketing Director Matt McKie, and gaming influencer Thamer AlDairem (Xzit).

Set to deliver a range of engaging sessions, high-level networking opportunities, and cutting-edge insights, the festival will serve as a platform for exploring the future of these industries in line with the objectives of Saudi Vision 2030. Prince Fahad, a key figure in the Kingdom's media and entertainment sectors, will discuss the evolution of the creative landscape in Saudi Arabia. He will delve into how local content with Arabic identity is shaping the country's cultural revival.

Matt McKie, a seasoned sports marketing expert, will offer key takeaways from his career at Manchester United, Nike, EA Sports, and the Olympics. His keynote will focus on how digital media is globalizing sports marketing and what other industries can learn from engaging diverse international audiences.

The festival will also feature panel discussions covering the growing influence of gaming, the future of sports in Saudi Arabia, and the pivotal role of creativity in tourism and entertainment. Influential speakers such as GroupM’s Youssef Raad, Almosafer’s Waleed Bashawri, and Publicis Communications KSA’s Adel Baraja will provide in-depth analysis of how creativity is transforming their industries.

Aligning with Saudi Vision 2030’s goal of fostering innovation, Athar Festival 2024 aims to inspire the Kingdom's youth and professionals to lead a creative and transformative future. Early bird registrations for the event, which is organized by Motivate Media Group and TRACCS, close on September 30.

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