Canon Middle East participates in Walk for a Cause to support local and international communities
Canon Middle East (CME), a leader in imaging solutions, took part in "Walk for a Cause," an Etihad Airways community engagement and fund-raising event held at Mushrif Central Park, Abu Dhabi.
Etihad Airways arranged their 4th Annual Social Event to support a new Autism center being built in Abu Dhabi and to renovate and refurbish a school in India. The occasion witnessed an overwhelming reaction as 5,236 visitors, consisting of young children, took part in and added to this honorable cause.
The highlight of the event was Canon's photo opportunity, where a team from Canon trained the taking part children on ways to take an image using Canon products; a photo station including a cutout of a plane and team uniforms was produced for kids to have their images taken in, transporting them to the world of flying. Visitors were also motivated to compose their ideas and messages about exactly what inspired them to participate in the occasion, on a footprint sticker label. Their messages were later positioned on a wall.
Guests were offered mementos of their photos in a personalized frame and were likewise motivated to upload the images on their social media pages; the very best photo had the possibility to win a Canon item.
Anurag Agrawal, Managing Director, Canon Middle East said: "We are pleased to take part in the 'Walk for a Cause' occasion which remains in line with Canon's 'Kyosei' viewpoint to live and interact for the common good. We have actually constantly thought that it is essential for a business to engage with neighborhoods and create a setting that nurtures skill and drives innovation, especially the more newer generations.".
Khaled Almehairbi, Senior Vice President of Abu Dhabi Airport Operations and Chairman of the Sports and Social Committee at Etihad Airways, said: "We are delighted with the success of our 4th annual Walk for a Cause, which saw a record involvement of more than 5,200 people of all ages. We extend our heartfelt thanks to all our sponsors, consisting of Canon Middle East who entertained kids at the event and made their experience memorable. Their charitable contributions assisted us raise funds to support the structure of a new rehabilitation centre for the Emirates Autism Society and the repair of a school in India.".
