Canon Central and North Africa opens its largest showroom in the region in Tunisia to serve B2B and B2C customers
Canon Central and North Africa (CCNA), a department of Canon Middle East, a worldwide leader in photo imaging, opened in Tunisia, the largest B2B and B2C display room in the area in partnership with its regional partner, Media Diffusion. At the showroom's experience zone, consumers can get hands-on learning on Canon's innovative products.
The showroom was inaugurated in the presence of Japanese Ambassador His Excellency Mr. Susumu Hasegawa who was the guest of honour; Roman Troedhandl, Managing Director of CCNA; Mondher Bouattour, Managing Director, Media Diffusion, Somesh Adukia, B2C Sales Director, CCNA and Michele Tuscano, B2B Sales Director, CCNA.
" Tunisia is among our focus markets which is why we have actually invested with our local partner here. We desire consumers to gain a much better understanding of Canon at this showroom . Higher internet penetration and a skilled talent pool of IT specialists have energised the country's technology sector. There is growing need for innovative products and we are leveraging this chance to offer various sectors a large range of products at our showroom ," said Roman Troedhandl.
" We will continue to build our presence in Tunisia through our variety of innovative technologies and solutions, enabling our consumers to achieve extraordinary outcomes. The opening of the showroom also highlights our focus in enhancing our existence in Central and North Africa, having actually released CCNA to serve the area," he added.
The brand-new center will display the full array of Canon services and solutions varying from inkjet and printer to copiers and huge format printing machines.
Research reveals that the B2B services market in the EMEA region will be approximated at EUR20 billion by 2018 while the B2B solutions market will be worth EUR18 billion by 2019. In the B2C services and options market, the greatest immediate opportunities originate from building new, value-added digital options and services. It is approximated that in the EMEA market the value of photobooks alone, for instance, will be EUR800 million by 2018.
The opening of the center will provide Tunisian clients the opportunity to get direct guidance on services and products from Canon specialists. The display showroom was established in Tunisia to further expand the business's offerings while building on the recognized consumer base of Media Diffusion. Additionally, the facility is intended to enable Canon to much better understand the market dynamics and be closer to business operations.
Mondher Bouattour said: "Canon will supply a wide array of products to support Tunisian customers and businesses with the current in technology. Our strong local presence and tested track-record will make sure that we provide Canon's high quality, highly innovative products throughout all industries."
Canon's showroom lies in 22 Avenue Alain Savary Cit Jardins Tunis.
For more information, visit canon-cna.com
