Bridgestone Champions Sustainable Fleet Solutions at Automechanika Network 2025
Bridgestone, a global leader in premium tyres and sustainable mobility solutions, showcased its dedication to advancing sustainable fleet care at the Automechanika Network 2025. The 22nd edition of the prestigious event, held at the Hyatt Regency Dubai Creek Heights, brought together industry leaders to discuss cutting-edge fleet solutions, sustainable transportation methods, and emerging opportunities in the sector.
As the lead sponsor, Bridgestone played a prominent role, with Berk Berksoy, Fleet Solutions OEM and Retread Manager, delivering a keynote presentation titled ‘Bridgestone Fleet Care’. Berksoy highlighted Bridgestone’s commitment to reducing operational costs, improving safety standards, and maximizing fleet performance for its customers. He further emphasized the company’s unwavering focus on sustainability, outlining initiatives aimed at reducing the environmental footprint through eco-friendly fleet operations.
“Our Fleet Care program addresses the challenges faced by fleet operators, offering a comprehensive solution that combines reliable 24/7 breakdown support, accessible through a seamless mobile app and multilingual call center experience,” said Berksoy. He also revealed plans for future growth, with an expansion focus on Oman and Saudi Arabia.
During the event, discussions centered around market dynamics, fleet electrification, sustainability in transportation, and the impact of digitalization on supply chain efficiency. Insights into end-user perspectives and opportunities in the aftermarket sector were also key highlights.
Bridgestone's Fleet Care program integrates tyre services, vehicle maintenance, and fleet management under a single platform, aiming to streamline operations. According to recent UAE data, battery boosting accounts for 32% of vehicle breakdowns, followed by radiator leakages at 23%, underscoring the need for proactive maintenance and sustainable fleet care.
Additionally, Bridgestone's Breakdown Service, part of its Fleet Care offering, provides round-the-clock roadside assistance across the UAE. With a guaranteed response time of 45 minutes, the service minimizes downtime, optimizes delivery schedules, and enhances communication among fleet managers, drivers, and service providers through real-time GPS-enabled updates. Skilled technicians ensure efficient issue resolution while keeping the cost per breakdown low.
The Breakdown Service initiative aligns with Bridgestone’s global E8 Commitment, which promotes responsible driving management and environmentally sustainable practices. By supporting businesses in reducing emissions, optimizing fuel usage, and improving maintenance standards, Bridgestone continues to empower the fleet industry towards greener, more efficient operations.
