Healthcare

Aster DM Healthcare has actually launched #iPLEDGE, as part of its Aster SAFEROADS CSR program, a campaign to help raise awareness on roadway security headlined by the famous cricketer Sachin Tendulkar. #iPLEDGE is being rolled out in the GCC and India following its joint announcement by Dr. Azad Moopen, Founding Chairman & Managing Director of Aster DM Healthcare and Tendulkar in New Delhi today.

Part of the company's wider CSR programme Aster SAFEROADS, #iPLEDGE calls for action amongst citizens and expatriate neighborhoods in the GCC and India to be more conscious of their existence on the roads and not to be sidetracked or risk their lives by making basic mistakes.

Road safety is a significant issue as the death and disability it brings impacts not simply the victims' loved ones however the countries itself.3 It has actually been reported that traffic accidents are forecasted to be the 5th leading cause of death and the third leading cause of impairment around the world by 2030.4 Particularly in India and Middle East countries, the occurrence of traffic injury is much higher than in the USA and Europe.5 Another file recommended that the Middle East and North Africa region has the second greatest roadway casualty rate worldwide.6 In the GCC, the data is equally disconcerting with nearly 10,000 individuals eliminated in 2014 due to road accidents according to a research by Natrans Arabia.7 In India, it was reported that a person passes away of roadway mishaps every 4 minutes in 2013.8

With this in mind, Aster is encouraging young schoolchildren to take the "promises" with the hope of affecting their elders to do the exact same. A road program has been turned on in India and the GCC to hang out in different schools and raise awareness among students.

Aster SAFEROADS #iPLEDGE incorporates four clear recommendations:

#iPLEDGE to always wear a seat belt
#iPLEDGE to not be on the phone while driving
#iPLEDGE to use zebra crossing, subways and footpaths.
#iPLEDGE to always wear a helmet

Prior to the launch ceremony, Dr. Moopen and Sachin Tendulkar led people to walk on the zebra crossing near the Indira Ghandi Stadium to restate the call for a safe manner in using pedestrian lanes and to advise drivers to respect the exact same. At the event, both Dr. Moopen and Sachin Tendulkar, together with thousands of students took the pledges at the Indira Ghandi Indoor stadium.

Throughout the campaign in the GCC and India, individuals are advised to recite their pledges, together with Sachin Tendulkar as the face of the campaign, and publish them on Facebook, Instagram or Twitter profiles utilizing the deal with #iPLEDGE.

"With deaths brought on by roadway mishaps whether by those driving or simply crossing from the incorrect place, we are unnecessarily reducing the victims' possible contribution to the future because we are neglectful and negligent. We can not let this take place and so at Aster, we have accepted roadway security as one of our crucial CSR activities and we have allocated a significant financial investment and resources making an impact to society. Thanks to the highly regarded Sachin Tendulkar, we will be able to educate a larger audience through the Aster SAFEROADS #iPLEDGE and get them included not to simply pledge but then practice road safety," stated Dr. Azad Moopen, Chairman and Managing Director of Aster DM Healthcare.

Sachin Tendulkar said during the launch of #iPLEDGE in New Delhi, "It is disconcerting to understand how many senseless injuries and deaths are triggered by people who permit themselves to be distracted while driving, not using seat belts, bikers not wearing helmets or by crossing roadways that are not indicated for pedestrians. I say, let's put a stop to this and start doing something. As a responsible roadway user and motorist, I engage each one of you to take the pledge and practice what we promised. Through #iPLEDGE, let's get our family and friends to join our cause and conserve lives-- ours and others.".
Apart from roadway reveals throughout the GCC and India, Aster SAFEROADS has actually likewise launched a special microsite for iPLEDGE that supplies more details about the project. Go to www.astersaferoads.com for added info. An appealing and interactive game application will also be established to additional show the information on road safety.

Aster SAFEROADS is another significant addition to Aster DM Healthcare's CSR activities embodying outreach health and safety awareness program and Making a World of Difference. Through the project, Aster is encouraging easy steps to avoid mishaps on the road. With its numerous centers in India and the GCC, Aster intends to impart the awareness among the regional communities.

For Tendulkar's ardent advocates and fans, an unique standee of the cricketer has likewise been displayed throughout the roadway reveals for photograph chances and selfies.

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