And Now for Something Completely Different: the All-New Four Seasons Hotel Dubai International Financial Centre Opens Today

In a city of superlatives, where each day appears to bring something larger, brighter and bolder (it's referred to as the city that holds the world record for the most world records with good reason), the leading international high-end hospitality brand presents something entirely various: the all-new, intimately scaled Four Seasons Hotel Dubai International Financial Centre. At eight stories and with simply 106 guest cottages, Four Seasons Hotel DIFC is redefining the extremely significance of luxury.

"People who come to Dubai have often travelled the world, experienced the best of everything, and have incredibly high expectations-- at Four Seasons, our role is that of facilitator, to expect and exceed, to personalise and to enjoy ways that mean the most to our guests," says Carlo Stragiotto. Most recently posted at the legendary Four Seasons Hotel Milano, the multi-lingual Stragiotto views his group of 200 carefully selected staff as personal visitor assistants whose mission is making company travel more efficient and leisure time more rewarding.

Situated in the pedestrian-friendly DIFC-- home to worldwide corporations as well as art galleries, shops, dining establishments and club-- Four Seasons is the best pied--terre for those with regular business in the UAE, a perfect base from which to experience Dubai's myriad amusements and diversions, and with its specialist concierge team, a great starting point for a first-time visitor to the city.

Chief Concierge Peter Wharmby keeps in mind that spring is a wonderful time to delight in the city, with the Middle East Film & Comic Con next month followed by the much-anticipated Dubai Summer Surprises shopping season-- the 1,200 merchant strong Dubai Mall is just minutes away - and after that Dubai Music Week in early fall. He recommends booking the Bed and Breakfast package, freeing up days and nights to explore the city.