Amid The Ongoing COVID-19 Crisis Public Service Messages From Dubai Police Strike A Chord With UAE Residents
During April, Dubai Police noticed the highest uplift in Ad Awareness of any brand in the UAE
As the world fights COVID-19, Dubai Police are instructing and advising the public on how to defend themselves in the midst of this COVID pandemic and additionally sharing thanks and understanding to the frontline police personnel.
Dubai Police are continuing to use their number of channels to voice public service messages which includes Wear a mask! Your Safety is Their Safety and have additionally produced imagery and brief movies focused on sharing thanks to the frontline police personnel, titled Thank You Heroes.
The messages have certainly captured UAE residents attention, with Ad Awareness (whether someone has seen an advert for the brand) rising by over 15 points, from +21.7 on the 1st April to +37.2 at the end of the month.
With already robust common Impression amongst residents, Dubai police have managed to enhance this further, with both Impression and positive Sentiment ratings additionally growing substantially in April. Residents are certainly appreciating the effort of Dubai police in continuing to maintain residents protected throughout the ongoing international pandemic. For retaining us all safe, YouGov would additionally like to say #ThankYouHeroes.
