Al-Futtaim Automotive Appoints Katib Belkhodja as Marketing Director for Toyota and Lexus in the UAE
Al-Futtaim Automotive has appointed Katib Belkhodja as the new Marketing Director for Toyota and Lexus in the UAE, reinforcing the company’s commitment to customer-centric innovation and performance-led brand strategy in a rapidly evolving automotive market.
This strategic move places a seasoned leader with deep cross-functional expertise at the helm of Al-Futtaim’s flagship brands, signaling their growing importance amid intensifying market competition and consumer demand for connected, sustainable mobility solutions.
Driving Strategic Growth and Innovation
In his new role, Katib will be responsible for leading the marketing and communications strategy for both Toyota and Lexus. His focus will span full-funnel performance, brand equity, and customer engagement, using a blend of data-driven insights and AI-powered marketing tools to drive innovation and business impact.
“Katib’s appointment reflects our vision to enhance brand relevance, elevate customer experience, and deliver measurable value through marketing excellence,” said a senior spokesperson from Al-Futtaim Automotive.
Proven Track Record in Customer-Centric Transformation
Prior to this role, Katib served as Director of Customer Centricity at Al-Futtaim Automotive, where he successfully led multiple enterprise-wide initiatives. These included the implementation of a new CRM and lead management system, the launch of new brands, and the early adoption of generative AI across marketing and customer experience verticals. He also played a key role in shaping the group’s communications for the COP28 partnership, aligning with Al-Futtaim’s broader sustainability agenda.
Preparing for a Landmark Year
As Toyota and Lexus gear up for a pivotal year—featuring product innovation, immersive brand experiences, and an expanded portfolio of electrified vehicles—Katib’s leadership will be instrumental in maintaining market leadership, increasing consumer loyalty, and ensuring business resilience in a dynamic and competitive environment.
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