Al Fardan Exchange Becomes Principal Sponsor of Royal Desert Champions for Abu Dhabi T10 2026
Al Fardan Exchange has been named the Principal Sponsor of the Royal Desert Champions for the Abu Dhabi T10 2026 tournament, strengthening its association with cricket and offering customers opportunities to attend matches and meet international players.
The partnership was announced following the team's jersey reveal ceremony held on November 4, 2026.
As part of the sponsorship initiative, Al Fardan Exchange customers will have the opportunity to win complimentary match tickets and access exclusive player interactions during the tournament. Customers completing transactions at any Al Fardan Exchange branch or through the AlfaPay app during the tournament period will be eligible for a daily complimentary Abu Dhabi T10 match ticket.
They will also be entered into a lucky draw for a chance to meet four prominent cricket players: Naseem Shah, Nicholas Pooran, Maheesh Theekshana and Phil Salt.
Hasan Fardan Al Fardan, CEO of Al Fardan Exchange, said the partnership reflects the company's commitment to connecting with its customers through shared interests and experiences. He highlighted cricket's importance in bringing communities together and expressed the company's enthusiasm for supporting the Royal Desert Champions while providing customers with opportunities to experience the tournament.
The Abu Dhabi T10 2026 tournament is taking place from November 7 to 20 at Zayed Cricket Stadium in Abu Dhabi. The competition brings together international cricket players and teams for the fast-paced T10 format.
Through the sponsorship, Al Fardan Exchange aims to strengthen its engagement with cricket enthusiasts while giving customers additional opportunities to participate in one of the UAE's major sporting events.
