Ajman Marks a Strong Debut at IMEX Frankfurt 2025, Fostering Strategic Global Partnerships
The Ajman Department of Tourism Development has concluded its first-ever participation in IMEX Frankfurt 2025 with notable success, establishing strategic international partnerships and garnering widespread attention within the global Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.
The event, recognized as one of the world’s foremost exhibitions for the business tourism sector, provided Ajman with a high-profile platform to promote its unique value proposition as an emerging destination for international events.
Showcasing Ajman's Strengths on a Global Stage
Ajman’s pavilion, which included key stakeholders from both the public and private sectors, witnessed strong engagement from global tourism professionals, DMCs, event organizers, and hotel groups. The delegation conducted a series of fruitful meetings aimed at enhancing cooperation and expanding the emirate’s presence in the global business events arena.
The emirate showcased its distinctive tourism assets, advanced infrastructure, and strategic geographic location, positioning itself as an attractive and accessible hub for international conventions and incentive travel.
Statements from Ajman Tourism Leadership
Ms. Hind Sultan Al Marzooqi, Director of Tourism Development and Marketing at the Ajman Department of Tourism Development, emphasized the importance of this participation:
“Our debut at IMEX Frankfurt marks a strategic milestone in our efforts to enhance Ajman’s global presence in the business tourism sector. It was a valuable opportunity to highlight our competitive advantages and establish partnerships that align with our long-term economic vision.”
She also underscored the department’s ongoing commitment to international engagement:
“We are committed to maintaining our presence at major international events, which play a crucial role in expanding our professional network and raising awareness about Ajman as a comprehensive and distinguished destination for all types of business events.”
Unified Presence and Future Outlook
Ajman’s participation featured collaboration from major local stakeholders including Ajman Chamber, Ajman Saray Hotel, Ajman Hotel, and Rida International, demonstrating a unified front in promoting the emirate’s growing capacity to host world-class business gatherings.
The Department of Tourism Development extended its gratitude to all partners and visitors who contributed to the success of the event. It also reaffirmed its ambition to continue expanding the emirate’s international footprint and developing the MICE sector as a key pillar of Ajman’s future economic strategy.
