2016 tourism promotion campaign to reveal Jordans tourism offerings at Arab Travel Market
Dubais leading live communication agency, entourage, is behind the new-look destination promotion campaign titled Yes, Its Jordan. The integrated media campaign will be seen across the GCC and North African countries showcasing hidden gems, and family holiday attractions for the Middle East market.
Jordan is going to be the winning destination of 2016. We have a clear message for travel consultants, travel agents, businesses and most importantly families planning their summer and Eid holidays: explore the Jordan you have never imagined and return home with memories of a lifetime. His Excellency Nayef H. Al-fayez, Minister of Tourism and Antiquities.
The Yes, Its Jordan campaign was developed over two months with key strategic inputs about target market expectations. This was followed by a comprehensive tour of Jordan to unveil authentic and less known family-focused destinations and touristic activities leading to the creation of exciting and surprising inspirations for the upcoming holiday season.
Dr. Abed Al Razzaq Arabiyat, Managing Director of Jordan Tourism Board, said, We are anticipating a great year for Jordan, and the first round of response will be received when we launch the Yes, Its Jordan campaign at the Arabian Travel Market 2016, in Dubai. We are convinced that Jordan holds a treasure trove of family holiday experiences that many are unaware of, with this campaign we will not only build awareness but drive inbound numbers from the GCC and North African markets.
entourage has a proven track record of achieving outstanding results for travel and tourism brands, for example Saudi Arabian Airlines and Think Travel with Google as well as country brands like Egypt. The agency is famous for the Misr Wahastona tourism promotion campaign in 2014, and Misr Orayba campaign in 2015. The agency won the Jordan Tourism account based on the strength of its strong credentials in travel and tourism marketing, and its impressive creative and strategic work across print and broadcast media (TVC).
Mohammed Tayem entourages chief said, We are determined to reinvigorate the tourism offering of Jordan with a surprise campaign for the Middle East travelers. Unlike past campaigns, we have focused on the lesser known destinations and tourism activities of this beautiful country. We have delivered work that will position Jordan as the most preferred choice of destination in the upcoming holiday season.
