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The entrepreneurs will have a plenty of ideas for themselves. But those ideas wont sell themselves. This can be made possible only with the effective way of communication. Every entrepreneur should raise themselves to attain the five star qualities. IMPORTANCE OF COMMUNICATION: In the era of rising global social media and artificial intelligence, it is not enough to have technical skills and business degrees. Communication speaks a lot and it has a higher value. Communication may be of various types either it may be a public speaking, written communication or slider design with audio and visual materials. Regardless of their domain the communication skill will bring a competitive edge. This skill may persuade the individuals to pitch their ideas, launching the creative innovations, and as well as attracting the funding. Specially, the effective story tellers will make us to believe that their story is ours. When comes to the professions like engineering, this elegant skill will rise the position of the individuals. SOME EXAMPLES OF EXCELLENT COMMUNICATIONS: Human interaction is the most valuable skill of recent days and communication skill is the lubricant of execution says Cisco leaders. The technology plays a vital role in this part of communication development. Clear crisp presentation is the most demanded need from all the employees, says Andy Grove Co Founder of Intel. Direct, clear and empathetic communication will work for a healthcare unit to register the stories of its patient. FINALLY, Communication makes the world go round, it facilitates the human connection and makes to learn, grow and progress says Richard Branson. Stories are the one which draws the audience in and it is an effective conversational sparks which brings the professional growth, investor funding and will elevate the status and reputation.

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