Business
Yas Marina Circuit and Porsche Centre Abu Dhabi Extend Strategic Partnership, Introducing Latest Taycan Turbo
Yas Marina Circuit and Porsche Centre Abu Dhabi, Ali & Sons Co. LLC, have renewed their strategic partnership, reinforcing their commitment to delivering premium automotive experiences in the UAE capital. This collaboration will bring expanded driving programs, exclusive customer activations, and the latest innovations in performance driving to the world-renowned circuit.
As part of the agreement, the latest-generation Porsche Taycan Turbo has been added to the DriveYAS fleet, offering guests an electrified high-performance driving experience. The Taycan Turbo, known for its 680 PS (671 hp) overboost power and 0 to 100 km/h acceleration in just 3.2 seconds, combines cutting-edge technology with Porsche’s signature handling and precision.
Ali Al Beshr, General Manager of Yas Marina Circuit, expressed enthusiasm about the partnership extension, stating:
"Our collaboration with Porsche Centre Abu Dhabi is built on a shared vision of excellence. The addition of the Taycan Turbo to our DriveYAS fleet highlights our commitment to integrating the latest innovations in electric performance driving at our circuit. Together, we aim to create thrilling experiences for motorsport fans, professional drivers, and automotive enthusiasts alike."
Wissam Khalil, General Manager of Porsche Centre Abu Dhabi, emphasized the importance of the extended partnership:
"Continuing our alliance with Yas Marina Circuit enables us to engage with our customers in exclusive and interactive ways. From high-energy track days to the excitement of DriveYAS sessions and the global spectacle of the Formula 1® Etihad Airways Abu Dhabi Grand Prix, this collaboration showcases the full capabilities of Porsche’s performance vehicles in an unparalleled motorsport setting."
In addition to enhancing the DriveYAS lineup, Porsche Centre Abu Dhabi will remain actively involved in major motorsport events at Yas Marina Circuit, offering VIP experiences, luxury vehicle displays, and exclusive track day programs for Porsche owners and enthusiasts throughout the year.
This extended partnership underlines a commitment to innovation, sustainability, and high-performance culture, strengthening the presence of both brands in Abu Dhabi’s thriving automotive and motorsport scene.