Where in the world is the Pickup Truck Emoji? Hopefully on Your Phone Soon, Thanks to Ford

With billions of emoji sent day by day and almost every mode of transportation including cars, scooters, boats, spaceships and ski lifts among the 3,000 approved icons available to emoji users, truck fans noticed a glaring omission: There is no pickup truck. Ford decided it was time to do something about this and is celebrating World Emoji Day with the debut of the pickup truck emoji.

At the point when customers started demanding a truck emoji, we realize we had to help make it happen, said Joe Hinrichs, Fords president, automotive. Given the popularity of Ford trucks globally, theres no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.

In 2018, Ford submitted a proposal to the Unicode Consortium the organization that reviews and approves proposals for new emoji to add a truck to emoji keyboards everywhere. Now, the pickup truck emoji has been short-listed as a candidate for inclusion in a future version of Unicode.

The concept emojis capable styling has been tuned to meet current trends. Our team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand our customers needs, said Craig Metros, Ford North America design director. People want a truck emoji thats fresh, stylish, carries their ideas, and tows the line on what a truck means. The final result is a cutting edge icon that should give all truck fans a smiley face emoji.

If the pickup truck emoji is endorsed in early 2020, the design will be customized for all mobile platforms to meet the needs of customers from talented tradespeople to dynamic families and emoji lovers alike.